Guest

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Articles by Guest

As the world re-opens, residential screens create a timely OOH alternative for brands

Vertical Impression’s study finds residential elevator traffic is at 91% of pre-pandemic volume and going up

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Blog: Survival isn’t enough. It’s time for change

Initiative’s Ishma Alexander-Huet on why after 18 years of trying not to be seen as a “disruptor,” she’s speaking out.

Letter to the editor: As leaders, let’s stay positive and weather the storm together

Amidst a period of grave uncertainty, CMDC president Shannon Lewis offers a message of resilience to the next generation of the media industry.

Blog: Making sense of radical circumstances

UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless.

Rebuilding brand trust in the online ad space

Overcoming the challenges of protecting personal privacy in a connected world

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CES Perspectives: Orion

Managing director Emily Douglas on the value of CES for media agencies beyond the show floor, and the balance between humans and AI.

CES Perspectives: Mindshare

CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.

Yes, the new decade is uncertain. Here’s why I’m excited

CMDC president Shannon Lewis on all the change of the decade to come – and why it’s good for media agencies.

Blog: Dear creatives, let’s re-think your relationship with media

Cossette Media’s CSO Wes Wolch on why media needs to be brought off the back-burner in 2020.

Blog: How can agencies break through the Canadian media crisis?

Touché!’s Alexandra Cloutier explains the three big takeaways from the agency’s Canadian-first media experiment.