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Quantcast ups the programmatic ante with live brand lift results
New products help brands measure impact in real time
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MiQ brings sustainability to digital ad campaigns
The goal is to help brands reduce their carbon footprint, one buy at a time
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AdTheorent’s privacy-forward approach is the future of programmatic
Harnessing the power of advanced machine learning to drive business outcomes for brands
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Advances in programmatic are paying off in new ways for consumers and brands
(SPONSORED CONTENT) Next-level digital advertising tools are amping up ROI and contributing to a more people- and planet-friendly internet.
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Will the Online News Act level the advertising playing field?
Trying to directly regulate Google and Facebook’s hold on the ad market would be legislatively difficult for the government, so Bill C-18 seeks fairness in other ways. But does it go far enough?
Talk is still tops in big five radio markets
David Bray dives into the latest PPM numbers from Numeris.
Upfronts 2022: Paramount flexes its bench strength
Magna’s Leanne Burnett-Wood goes through a presentation that leaned into a strong legacy in unscripted shows and drama.
Upfronts 2022: NBCU and Fox show their commitment to ads
PHD’s Jeremy Johnston and Magna’s Leanne Burnett-Wood offer their POVs on this year’s first two big presentations.
The forgotten art of psychology in advertising
Initiative strategy director Christian Kern explains why even the best ad tech and data can’t replace an understanding of the human mind.
Are newspapers the most trusted media?
News Media Canada’s latest findings show newspaper readership remains strong in a digital age
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Why in-housing media follows a different path in Canada
Media.Monks’ Brian Schwartz provides the questions marketers in Canada should be asking if they are considering handling media on their own.
How Receptivity is ethically leading the way in new ad targeting
The company’s model of tapping real-time data to reach mobile users (even IOS) without cookies is reaping rewards
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Trend to watch: The rise (and return) of holograms
Digital boards sporting holographic images are making a comeback, but do they go beyond PR tools?
How will media be redefined in 2022?
Leaders from CMDC’s board look ahead at the opportunities for evolution in a post-pandemic world.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- KitKat Canada urging Gen Z to take a break (from their phones)
