Guest
The forgotten art of psychology in advertising
Initiative strategy director Christian Kern explains why even the best ad tech and data can’t replace an understanding of the human mind.
Are newspapers the most trusted media?
News Media Canada’s latest findings show newspaper readership remains strong in a digital age
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Why in-housing media follows a different path in Canada
Media.Monks’ Brian Schwartz provides the questions marketers in Canada should be asking if they are considering handling media on their own.
How Receptivity is ethically leading the way in new ad targeting
The company’s model of tapping real-time data to reach mobile users (even IOS) without cookies is reaping rewards
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Trend to watch: The rise (and return) of holograms
Digital boards sporting holographic images are making a comeback, but do they go beyond PR tools?
How will media be redefined in 2022?
Leaders from CMDC’s board look ahead at the opportunities for evolution in a post-pandemic world.
Radio One is performing well in medium-sized markets
David Bray takes a closer look at five cities covered in Numeris’ Fall book.
Talk stations are at the top of Canada’s biggest radio markets
David Bray takes another dive into the latest PPM radio ratings.
Better data. Better results.
Bell Media launches Bell DSP, an ad-tech platform designed for Canadian advertisers
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Which stations are tops in local radio markets?
David Bray looks at the first release of RadioCounts’ survey of small- and medium-sized markets previously dropped by Numeris.
Tylenol tops YouGov’s list of best brands in Canada this year
Consumer data show which brands reign supreme
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Why influencer marketing is a fit with boomers’ online habits
Clark Influence’s Chlöé Bartuccio-Pereira goes deep on the platforms and formats that reveal an opportunity to reach older consumers.
The demographic time bomb no one is talking about
Mediacom’s Kieran Miles sounds the alarm about the fact that, if you sell to young adults, business is about to get rough.
