Jennifer Horn
Skype opens the door to mobile ads
Microsoft Advertising has launched new mobile banner ads that sit in the contacts page and in the conversation window on the social platform.
Tetley Canada speaks to the mind, body and spirit
The brand is shifting its messaging from promoting one tea at a time to multiple, and is using a mix of TV and social media to reach a broad target of women aged 24 to 54.
Social analytics platform Source Metrics launches
The new Ottawa-based tool is meant to provide real-time measurement and tracking of a brand’s social marketing campaign.
Canada’s older population leads Facebook activity: study
The report from comScore shows how over a third of Canadians aged 45-plus are users, and that the older demo is leading mobile growth on the site.
MediaCom wins CIBC
The win comes following a nine-month review, and sees the GroupM agency take over the account from ZenithOptimedia.
National Post merges sections
Beginning today, the Sports and Arts & Life, as well as Post Toronto and Weekend Post, are being combined and some Financial Post content will be removed.
Certified General Accountants play with numbers
The organization is running TV ads, which speak about Steam Whistle and Rona’s sustainable efforts, during business and news programming.
Music makes BC Dairy cows happy
The non-profit is using Global TV BC and Slice.ca to target a new audience in its latest campaign that believes “Music Makes More Milk.”
The Big Bang Theory stays the course: BBM
The comedy show snagged the most viewers for the week, while CTV Evening News topped the weekly averaged show list.
Spotted! Tourism BC creates a ski scene
Winter arrived early in Toronto last weekend, with the tourism co setting up an installation that recreated a winter experience using snow, wind and the smell of the outdoors.
GroupM names global CEO of trading
Johan Boserup has moved to the media company from Omnicom and will assume the position at the start of 2013.
Bell Bundle holds steady: Media Monitors
The cable and mobile package service remains seated at #1 on the Toronto and Montreal radio charts for the week of Oct. 1 to 7, 2012.
Simons goes West with interactive murals
The department store is expanding into Edmonton, the first market outside of its Quebec base, with an ad campaign that incorporates QR codes in the creative.
Cadbury welcomes Canadians to Joyville
The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.
HGTV gives Mike Holmes a super campaign
The reality star’s new show Holmes Makes It Right is being promoted with a traditional and experiential campaign that positions him as a superhero.
