Jennifer Horn
Media weigh-in: Cartoon Network in Canada
MiC asks Carol Cummings from Media Experts and Deborah Coyne from Maxus Canada to share their thoughts on what the new offerings provide media buyers.
Partnership for a Drug Free Canada makes a bold statement
The latest print PSA was inserted in the Globe and Mail with the aim of getting parents to open their eyes to the abuse of prescription drugs.
Astral unveils Carte Blanche finalists
The contest will see one team from the 19 English finalists and one team from the 10 French finalists win a trip for two to Cannes and a free transit campaign.
Polar Mobile whips up an ad network
The company is hoping to win over advertisers that shy away from mobile by offering sizeable audiences from its premium publishing partners.
Kraft mixes things up with a new offering
The brand has launched MiO, an on-the-go drink mix that looks to reach male millennials, and is entering the Canadian market with a summer-long TV and digital buy.
The Big Bang Theory continues on top: BBM, April 30 to May 6, 2012
The genius crowd drew the most viewers Thursday night, with CTV Evening News snagging the top spot on the weekly averaged show list.
Velvet Media gets moving with walking digital billboards
The Toronto-based company has launched its boards in digital form with Rogers being the first to sign on.
Burger King savours the taste
The QSR is introducing the new Whopper sandwich with amusing TV creative, supported by radio spots in English Canada and online ads in Quebec.
BC Honda Dealers make driving fun again
MiC shares results from Jungle Media’s full page takeover of Yahoo!’s OMG vertical, which was created to give the brand some unique promotion.
KitchenAid gets a “Taste of Tuesdays” on Food Network
MediaCom Canada worked with Shaw Media to produce a branded programming block that has a pro chef showing viewers how to use the brand’s appliances.
Porter Airlines soars to the top: Media Monitors, April 30 to May 6, 2012
The airline made a move to the #1 spot on the chart in Toronto and Montreal.
Oboxmedia places rich media in static images
The Montreal-based mediaco is targeting auto brands to use its new tool which serves ads within online images.
Sympatico.ca launches a digital flyer basket
The Bell Media-owned platform has created an online flyer vertical that looks to reach adults age 18 to 35.
Guidestones serves a slice of Pizza Pizza branding
The web-series has incorporated the QSR into its storyline, along with brands such as Karbon Clothing and the Toronto Blue Jays.
TC Media president steps down
Natalie Lariviere will continue to work on projects during the summer, with Transcontinental president and CEO, Francois Olivier at the helm until further notice.
