Jennifer Horn
How to market to women? Make life easier: study
The latest Nielsen study examines how brands should market to empowered, yet stressed, Canadian women.
App-etite: York U launches a portable plate of sites
The GTA-based university aims to make interactions simple with a series of apps for BlackBerry, iPhone and Android.
Combat Hospital makes a shining debut: BBM Canada, June 20 to June 26
The Canadian drama series draws the highest numbers for the week, with CTV Evening News coming in close behind with a four-night win.
The Walrus Laughs with Stella Artois
The Canadian magazine partners with the Labatt-owned beer to provide a less academic, more satirical platform for an untapped audience.
Fido targets Quebecers on moving day
The cell phone provider launches a Montreal campaign, taking its new mobile site and doghouse for a ride in the park.
Mobile marketing tough with moms: study
The Spider Marketing Solutions study says over half of Canadian moms surveyed are closed off to mobile marketing.
Spotted! Garnier gets clean and green in TO
The L’Oreal-owned brand left a green footprint in Toronto this week to promote its line of Pure Clean hair and beauty products.
IZOD IndyCar series races toward youth
The US-based car racing championship makes its third return to Toronto for the 25th annual Honda Indy with new objectives and a younger target audience.
Teletoon Retro wants you to choose
The nostalgic cartoon channel targets all members of the family by asking for votes on their favourite character.
Taco Bell’s call to rebel
The QSR launches a cheeky ad campaign, hoping to gain support from idiosyncratic 18- to 24-year-old males.
Ottawa Tourism promotes non-political parties
The tourism co looks to change perceptions of Canada’s political capital with a multi-platform campaign that highlights its vibrant urban landscape.
Good Life partners with Zoom Media
The fitness franchise signs an exclusive deal with the digital media group in an effort to digitize and de-clutter club locations.
Hockey takes a final sweep: BBM Canada, June 13 to 19, 2011
The Stanley Cup Finals sat at #1 with a staggering 7.648 million viewers, while post- and pre-game programming came in second and third for the week.
Jill Nykoliation on what women want
The Juniper Park exec shares with MiC how brands can connect with post-recession female consumers.
App-etite: Corus explores mobile music
The radio broadcaster launches an interactive app for its online and radio music service, ExploreMusic.
