Josh Kolm
ICYMI: Apex Mobile launches in-game ad division
Plus, Blue Ant creates a dedicated influencer offering with The Influence Agency and Pompe extends into Ontario.
Big brands sign on for season two of Canada’s Drag Race
Shoppers Drug Mart, Coca-Cola, Neutrogena and Fido are among those taking a content-focused approach to integration.
The Trade Desk begins testing UID 2.0 in Canada
Rogers Sports & Media, Kijiji and Comscore are among those participating in the live beta for the cookie alternative.
The Good Doctor returns on top: Numeris
Meanwhile, Chanteurs masqués continues to bring in big ratings among French viewers.
Publicis Groupe continues to boost organic revenue in Q3
The company’s digital and data investments have chairman Arthur Sadoun optimistic about the months ahead.
MiQ expands into DOOH with Hivestack
The firm will use the programmatic platform’s DSP, while also giving more partners access to its audience segments.
Bell, McDonald’s boost their radio buys: Media Monitors
Both brands made big buys in Toronto and Montreal last week.
Discovery+ to launch in Canada
The ad-supported tier will maintain the company’s focus on ad-light, engagement heavy viewing experiences.
Hivestack opens its ad server to outside SSPs
Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.
People Moves: Havas names North American CEO
Plus, IMI adds CRO for SponsorPulse divison and GymTV makes a pair of Canadian appointments.
Novus makes senior promotions as it launches new planning service
Sarah Kim and Dan Mak take on new responsibilities as the agency launches a “help desk” for those needing OOH expertise.
The Rookie debuts on top: Numeris
Election night coverage also brought in big ratings for several networks.
Wavemaker integrates Amazon’s audience API into planning
The partnership comes following last week’s ecomm-focused venture between WPP and Snap.
Accenture signs on as Diversity and Inclusion Partner for the Canada Games
The company aims to provide a safe and welcoming experience so athletes and spectators can focus on the competition.
Metrolinx, Government of Quebec hold top spots: Media Monitors
Banks also continued to be highly active advertisers in both Toronto and Montreal.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
