Jordan Pinto
Smartphone use rises for millennial moms: report
Canadian mothers in the millennial demographic are spending twice as much time online than in 2012, according to Johnson & Johnson’s BabyCenter website.
Privacy commissioner calls for changes to Bell ad program
Bell agrees to make changes to its Relevant Advertising Program following a report from the Privacy Office sparked by consumer complaints.
City uses Thursday night scare tactics
Funnies are out and frights are in as City announces its new Thursday night lineup for this summer (Wayward Pines pictured).
Ford Dealer Association buys the top: Media Monitors
The automotive dealer association bought the most advertising time in Toronto for the week of March 30 to April 5.
Spotted! Game of Thrones pops up in Toronto
Bell Media continues its tradition of bringing Westeros to the fans with a pop-up shop on Queen Street West.
V goes to the dogs for MIRA
The Quebec TV channel has partnered with the MIRA Foundation for an all-day telethon fundraiser.
Rona paints the town
The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.
Corus Media president expands role
Mario Cecchini has also been named president of Corus Radio.
Golden girls: The state of Canada’s female population
The latest Statistics Canada data show that senior women will soon make up 25% of the population. But are they as statistically likely to need three Miami roommates?
Fido plays nice with Spotify
Six months after its launch, Spotify inks a deal with Rogers that will see its premium service offered for free on Fido phones.
Canadian agencies win big at Internationalist Awards
Touche!, OMD Canada and Starcom MediaVest each took Gold awards for innovation in media (Touche! and PHD Canada strategists pictured with awards).
‘Tuned-out’ Canadians average 29 hours online per week
These cord-cutters or cord-nevers spend way more time online than your average English-speaking Canadian. Are you reaching them?
Smartphone penetration reaches 68% in Canada
“We haven’t quite reached ubiquity, but we’re pretty close,” says Jeff Lancaster, CEO of study co-author Catalyst. “It’s a wake up call for Canadian brands.”
Kik, Massively chat up Insidious: Chapter 3 release
The Canadian companies kick off a new partnership with a chat-based promotional strategy for the horror film.
Facebook creates ‘Blueprint’ for marketers
Details on the formalized training program, and how the social media co is now allowing interactions with new third-part apps, like Keek and Bitstrips.
