Jordan Twiss
Canada to see modest ad spend growth over next three years: report
ZenithOptimedia’s ad expenditure forecast projects that digital spending will overtake TV spending by 2014, with mobile and video leading the way.
CRTC: radio revenues up slightly in 2012
FM stations accounted for the majority of radio revenues in Canada, earning $1.31 for the year ended Aug. 31, 2012 compared to $1.3 billion in 2011.
Disney teams with Calgary Stampede to promote Lone Ranger
The studio will incorporate the event into its marketing of the film in Calgary, and is offering prize packs for two to the festival.
YouTube Pulse: The best ways for brands to leverage the site
At YouTube’s first Canadian upfront, Google’s Marshall Self said brands like McDonald’s Canada are starting to get it right.
Microsoft introduces the new Office
The tech company is promoting its Office 365 software suite with a homepage takeover that leverages the New York Times‘ new Vortex display unit.
GMC inks sponsorship deal with Montreal Alouettes
The two-year partnership will see the automotive brand activate on TV and in-stadium.
Consumers adjust outlook in June: study
The latest TNS Consumer Confidence Index suggests that Canadians have returned to reality after an optimistic May.
Maxus Canada wins MLSE
The agency has inked a deal with the company that reps teams like the Toronto Maple Leafs, Toronto Raptors and the Toronto FC.
AOL teams with Realeyes to offer emotional response tracking
The deal will offer brands the opportunity to test their creative and branded content, and modify it on the fly or before it goes to market.
UB Media names Sophie Jodoin as sales director for Quebec
The former Zoom Media senior account director joins UB Media effective immediately and Nick Murray takes on a new role at UB in sales and marketing.
Lancome displays augmented reality roses
The beauty brand leveraged its partnership with Luminato to launch “Roses by…” a mobile app-based photo gallery.
NHL Playoffs remain on top: BBM
CBC’s hockey coverage netted 2.24 million viewers for the week of June 3 to 9, while The Big Bang Theory was the top daily show.
TSN showcases the CFL’s big stars
The Bell-owned property is promoting football’s return with the “You Need to see these Guys Play” campaign, featuring TV spots and OOH buys.
Kirstine Stewart introduces Twitter Canada’s offerings
At yesterday’s official launch party, the former CBC EVP of English services unveiled Twitter Amplify, a platform for embedding content in Promoted Tweets.
Aux partners with Samsung on anniversary issue
The Blue Ant Media-owned digital music magazine will work with the brand on an eight-part branded content series, profiling emerging global artists.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
