Jordan Twiss
Mitsubishi rolls out the new Mirage
The carmaker is breaking into the sub-compact category with a heavy multi-platform spend that skews toward the Quebec market.
We Are Men gets axed: Fall TV
Elsewhere, Marvel’s Agents of S.H.I.E.L.D. and The Blacklist have been picked up for full seasons, while Fox’s Sleepy Hollow nabbed a second season run.
Bell teams up with the NBA
Loring Phinney, the communications company’s VP of corporate marketing, says the deal will include bringing an NBA game to Montreal’s Bell Centre this season.
RBC deepens its Olympic ties
The bank is sponsoring 47 Olympic and Paralympic athletes through its RBC Olympians program and is gearing up to launch a mass multi-platform campaign.
Ford partners with Beyond the Rack
The carmaker is targeting young women with its first-ever sponsored sales event campaign.
Burger King trims the fat
the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.
Pundits weigh in on Nielsen Twitter TV Ratings
UM’s Matt Ramella and MediaCom’s Robin Hassan talk about potential benefits and pitfalls of a Canadian version of the new metric, which launched in the US on Monday.
Crucial Interactive names Brad Alles SVP of sales
The former Yahoo! Canada and Alliance Atlantis head of sales steps into his new role effective Oct. 15.
Desjardins teams up with the Toronto Argonauts
The sponsorship is part of a larger strategy for the financial institution to build up its presence in the GTA, following a few years of focusing on smaller communities.
Garnier shows off its moves
The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.
Air France Canada gets set for takeoff
The airline’s latest campaign and contest leverages an experiential activation for the first time, offering entrants a trip to Paris if they check in at Toronto’s David Pecaut Square.
Mediabrands partners with TubeMogul on RTB
TubeMogul Canada’s managing director Grant Le Riche talks about the deal, which is part of the network of agencies’ strategy to aggressively grow its automated buying arm.
Brands get tricky: MiC’s Global Tour
PHD’s Rob Young and MediaCom’s Robin Hassan on prank activations by LG Chile, Star Trek: Into Darkness and Vitamin Water.
The Hockey News expands digital presence
The new blog-style breaking news section is part of the TC Media publication’s aggressive digital strategy and offers advertisers a presenting sponsorship opportunity.
The Big Bang Theory dominates premiere week: BBM
The half-hour comedy’s seventh season opener nabbed 4.61 million viewers, while CTV Evening News remained the top weekly show.
