Loukia Papadopoulos
Quesada sponsors Canada Soccer
The partnership will see Quesada develop soccer-related contests and themed menu items.
EssenceMediacom appoints new CEO
The new agency was created in April 2022 and merges Essence and Mediacom.
Nearly half of Canadians game every day
A Dentsu Canada study finds that 48% of gamers say they have purchased a brand after seeing or interacting with that brand in-game.
BuzzFeed launches data services suite in Canada
Lighthouse allows advertisers to tap into BuzzFeed’s data to learn more about specific audiences through research and insights.
The CMDC appoints six new board members
Each new member is a key industry leader.
Meta releases new retail-focused ad automation tool
Advantage+ shopping campaigns automates up to 150 creative combinations at once.
What’s behind Canada’s ad spending dip?
Darrick Li, managing director for Canada at Standard Media Index, explains a reversal of the continued growth.
Spotted! Climate change melts The Toronto Star’s newspaper boxes
The OOH experience is the first of several that will promote different areas of the newspaper’s coverage.
Cineplex adds 19 shopping centres to digital signage network
A partnership with Primaris REIT will bring CDM’s offering to 13 new markets.
Avocados From Mexico sponsors Tennis Canada
The brand will be across both the Montreal and Toronto stadiums during the National Bank Open.
Horizon Media Canada hires VP of digital activation
Mat Horst fills a role created to service the agency’s rapidly scaling business in Canada.
REV TV seeks sponsors for its EV racing broadcast
Extreme E promotes the capabilities of electric SUVs and is meant to draw more eco-conscious advertisers.
Recipe Unlimited and Flow Beverage partner with Tennis Canada
The brands will bring refreshments and food to the 350,000 fans on-site at the National Bank Open.
Vendo Media makes merger official, names new president
Sylvio Deluca will lead operations at the company formed from the merger of Media City and Signpatico.
QYOU Media to launch Indian gaming channel
The channel will be available in September.
