Michael Kolberg
Will 4K video on Netflix encourage cord cutting?
Jodi Brown, director of content, Mediacom Canada, and Duncan Stewart, director of research for Deloitte TMT, on how they expect traditional subscriptions to be impacted by OTT services developing 4K content.
The strategy behind Much’s comedy lineup
Justin Stockman of Bell Media explains why the music station is stacking the schedule with laughs.
More Canadians will add OTT than cut the cord: Deloitte
The Technology Media & Telecommunications Predictions 2014 report expects households will double up on pay TV subscriptions for more content.
The Globe and Mail, National Post lay off employees
Together, both national papers will eliminate approximately 73 jobs, with 48 coming from a Postmedia sales centre in Calgary this spring.
Nissan Rogue spots leverage lousy winter weather
The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.
Seagram sponsors Hamilton Tiger-Cats
Snapping up pouring rights for ciders and coolers at Tim Hortons Field is a first for the Brick Brewing Co. brand.
Showcase doubles down on Helix marketing
The four week national campaign uses everything from people in hazmat suits to videogame ads to promote the new sci-fi horror series.
Postmedia reports $11.8M first quarter loss
The publisher points to ongoing restructuring expenses and falling ad revenue in both print and digital as causes for the loss.
Spotted! Scope dispensers freshen up restrooms
Procter & Gamble’s mouthwash brand aims to reach consumers when they need it most with this well-placed OOH campaign.
New Maytag Man anchors multi-million dollar campaign
Maytag’s new digital-first media approach will introduce the brand character online.
Agencies weigh in on Facebook autoplay video ads
Michael Neale of MediaCom and Ryan Langsford of Cossette offer their thoughts on the new ad unit still being tested by the social media giant.
Videology expands Canadian sales team
The video advertising platform expects 2013 growth to continue apace in 2014 as prices for premium inventory dip slightly.
Much unveils new Wednesday comedy lineup
Workaholics, Broad City and Children’s Hospital debut Jan. 22 at 10 p.m.
Canada’s History names new publisher
Melony Ward joins the magazine from Azure and Designlines as the publication aims to leverage multiple historic anniversaries.
World Juniors doubles its audience
TSN drew an average of 1.5 million for Team Canada games, and expects ratings to grow in 2015 when the event returns to primetime in a Canadian time zone.
