Michael Kolberg

Contact Michael by sending an email to mkolberg@brunico.com

Articles by Michael Kolberg
BMW

BMW Canada unveils Olympic campaign

The 60-second TV spot is supported by digital display ads that will update to congratulate athletes as they win medals.

Copied from Playback - Olympic Rings

CBC goes cross-platform for Sochi sponsorships

Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.

dempsters zero romance novel

Dempster’s releases full-length customizable romance novel

The 120-page novel is targeted at suburban moms to support the launch of the new Dempster’s Zero brand.

Marla

AOL Canada hires new video and mobile monetization manager

Marla Natoli comes on board as the company builds on growth in video and mobile sectors.

tuned in

TunedIn aims to connect social and TV this Thursday

Details on the experimental app, which aims to connect social media activity to TV across Canada’s major broadcasters later this week.

JosephLeon

Looking forward on Facebook’s 10th anniversary

Joseph Leon, chief digital officer, Cossette, shares his thoughts on how the social network will impact advertising for years to come.

Copied from Playback - baseballcropped

TSN catches MLB rights

The Bell Media-owned sports network will broadcast over 75 baseball games per season on Sundays, Mondays and Wednesdays.

cbc olympics website

CBC announces digital Sochi coverage

All television coverage will be available to livestream on CBC’s website and mobile apps, including a second-screen experience during Olympic Primetime.

ST. JOSEPH COMMUNICATIONS - St. Joseph launches Tag3

St. Joseph launches Tag3 content marketing agency

The new agency will be run by Eric Schneider, founder and former CEO of Redwood Custom Communications.

OLYMPUS DIGITAL CAMERA

La Presse on pace to drop print product

With one quarter of revenue now coming from La Presse+, Pierre-Elliott Levasseur, EVP, La Presse, outlines what it would take to shift to digital only.

OttawaSenators

Bell Media partners with Ottawa Senators for 12-year regional deal

The deal secures English-language regional rights for at least 52 games on TSN, plus 40 French-language games on RDS.

OrphanBlack

How Space grew its audience in 2013

Justin Stockman, VP specialty channels, Bell Media, breaks down Space’s success since rebranding in March.

computer

Elevent launches sponsorship evaluation tool in Quebec

With plans to expand to the rest of Canada, the online service measures elements of sponsorship proposals to help evaluate ROI and costs $500 per assessment.

chart attack redesign

Chart Attack undergoes mobile-friendly redesign

The Channel Zero-owned indie and alternative music publication is offering standard mobile ad units for the first time.

Smartphone

Video drives mobile post-click engagements: Addictive Mobility

A year-end report from the mobile advertising platform shows 82% of post-click interactions come from embedded video, while social media drives only 13%.