Marija Lukic
Awake Chocolate tastes up a storm on campus
The new caffeinated chocolate brand is heading on a cross-country campus sampling tour for back-to-school.
Teletoon takes on first hosted kids block
The specialty channel is bringing in Andrea Jenna as host for its Thursday night kids block, with more integration opportunities for brands.
Advertisers spread out and consumers slow down: mobile report
Ipsos Reid reports that consumers are spending less time on mobile and a Videology study says that Canada is the most active market when it comes to cross-platform advertising.
Spotted! The Co-operators create a scene
The insurance company is purposely crashing a car into windows of its 15 Quebec offices for a social media contest.
Showcase launches an arresting campaign
The Shaw Media-owned channel is promoting new fall crime shows with a campaign that uses the Canadian Premium Audience Exchange (CPAX) to place pre-roll ads for the first time.
Food Truck Eats awards pop-up vendors
The organization’s event celebrating Toronto food trucks has added Now magazine, CFRB Newstalk 1010 and Wine Country Ontario as sponsors.
Olympic Closing Ceremony takes #1 spot: BBM, August 6 to 12, 2012
The Closing Ceremony for the 2012 London Olympic Games drew the most viewers on Sunday, with CTV Evening News topping the weekly averaged show list.
3D feeds and sharing tweets: MiC’s Global Tour
Tony Chapman at Capital C gives his thoughts on international social campaigns from brands such as Diet Coke and LG.
Shaw Media gets multi-platform to launch Lifetime Canada
The media co has launched a female focused cross-platform campaign ahead of the channel’s launch later this month.
Canadian National Exhibition is tops: Media Monitors
The annual exhibition snagged the #1 spot in Toronto, with Dormez-vous coming in first in Montreal for the Aug. 6 to 12, 2012 report.
CityNews Tonight airs longer to build on reach
The newscast will extend its half-hour timeslot to a full hour to better cover local news in Toronto for late-night viewers.
CBC reveals fall premiere dates
The broadcaster has unveiled the premiere dates for its new shows, including Over the Rainbow, which launches this September.
Big Brother draws the most viewers: BBM, July 30 to August 5, 2012
The reality show came in at #1 on Thursday, with Olympic Prime Time topping the weekly averaged show list.
Adcentricity purchases Media2Go
The acquisition will allow the DOOH media co to provide advertisers with the ability to target consumers through mobile phones using wifi and Bluetooth technology.
OPA is tops: Media Monitors, July 30 to August 5, 2012
The Ontario Power Authority has made the biggest radio buy in Toronto, with Rogers Wireless snagging the #1 spot in Montreal.
