Sonya Fatah
The Big Bang Theory takes the week: Numeris
The American laugher had the most single-night viewers for the week of Feb 15 to 21.
Emotional marketing co launches Canada presence
The U.S.-based company has set up its Toronto office, hiring Brian Fields to grow its business.
Livefyre weaves social into new publishing product
Storify 2 is a publishing software that allows newsrooms to quickly publish stories and to respond in real-time to user-generated “moments.”
Pattison wins Victoria contract
The out-of-home company has strengthened its footing in Western Canada and expanded its reach to commuters across the country’s air network.
Postmedia invests in social platform
The publisher has purchased Ampifii, a social platform to give advertisers more ways to capitalize on their return on investment.
Can Vice break the traditional TV model?
The new channel will introduce native advertising on TV, with an aim to disrupt the dominance of the 30-second TV spot.
How brands are reaching consumers
Cross-screen video ads continue to grow, with mobile included in most campaign mixes, according to a Videology report on the Canadian market.
Quebecor gives advertisers more targeted options
The media co has partnered with Dialekta so clients can use real-time data to serve relevant ads to users of its digital network.
Ovarian Cancer Canada to honour Lauren Richards
The Pollin8 founder is being recognized for her role in bringing together the media community to raise the profile of the disease through its first-ever national campaign.
Danone targets 9-to-5ers with creamy, dreamy snack
The company’s campaign is aimed at introducing a new yogurt snack to the urban, health-conscious consumer.
Branded content for your ears only
A Vancouver-based content co is helping brands reach targeted audiences by getting potential consumers to listen to their podcasts.
Pattison’s new Union Station video wall
The OOH company has expanded its advertising offerings with a video matrix wall in Toronto’s busiest commuter station.
Cineplex bags Roundhouse Park location for new Rec Room
The media and entertainment co has announced its third Rec Room location will be in a major Toronto tourism centre.
Circ drops continue to plague paid news outlets
Almost all paid-news pubs saw declines in average circulation while free dailies registered increases across Canada, according to the latest CCAB report.
Local news brand expands to Newfoundland and Labrador
A Nova Scotia local news publication has a financial model in place that is allowing it to expand within Atlantic Canada.
