Sonya Fatah
Juice Mobile taps Veronica Holmes to lead Canadian biz
The former president of digital at Zenith Optimedia is taking over national operations for the mobile advertising company.
Bell Media picks up Cogeco’s OOH arm
The media company has sold off Cogeco Metromedia five years after investing in the advertising network.
Maxus Canada adds to its team
After an extensive global search, the agency has hired a new MD, digital/emerging technology, as well as a client-facing group director.
Ho! Ho! Ho! It’s snowing phablets
The app market registered a 58% growth in sessions in 2015 and much of that time was spent on a device once considered a hot property for seniors.
COMB’s new board members
The OOH industry body has started the year with three new board appointments and a focus enhancing its tools’ data capabilities.
The Canadian path to purchase
A study on buying behaviour shows that nine out of 10 Canadians prefer to purchase using desktops or laptops.
Bell preps for Let’s Talk Day
The telco is aiming to beat its 2015 fundraising record by generating more conversation around mental health in 2016.
Millward Brown pacts with Medialets
The WPP company and the mobile and tablet ad serving platform have integrated to give advertisers a clear picture of their mobile campaign investments.
Big Bang Theory takes the week: Numeris
The American laugher on CTV was the most-watched single-night show for the week of Dec. 7 to 13.
Mississauga gets new digital boards
Cieslok Media has added several new digital boards on major routes in the GTA.
Canada Drives looks to scale up with smart targeting
By investing some of its media spend on Yahoo’s native ads marketplace, the Vancouver-based auto lender sees a 25% increase in conversions.
Mid-season window: the state of TV buying
How TV buying strategies are changing as media dollars shift increasingly to digital.
Global ad spend to double in 2016: Warc
In Canada, however, growth is expected to remain the same, according to the marketing intelligence firm.
Reach millennials through traditional media: Numeris
The measurement body’s latest white paper shows that 65% of millennials avoid advertising on the internet.
Bell Media adds new VPs to sales
The media company continues to build out its sales team with two new hires.
