Sonya Fatah
COMB adds to its membership
With the addition of Clear Channel Canada and Thom Partners, the membership-based body has grown its roster and expanded its measurement capability.
The Edmonton Journal refresh
As Postmedia’s latest publication to update, the paper has rolled out a new print product and rebranded its digital products to highlight its diversified reach.
Corus announces charter sponsors
The entertainment co has tied up with Kimberly-Clark and Sunwing Vacations for custom integrations across all its kids and family brand channels.
Two-thirds of Canadians okay with branded content: survey
Yahoo Canada releases a study on online users, detailing how they consume content.
Why Jay Mandarino saw life in the SBC brand portfolio
The C.J Group of Companies owner on why he bought the SBC Media’s magazine brands and what he plans to do with them.
Black Angus shows its human face in Montreal
The Strasbourg-based programmatic marketing firm is selling its human-focused strategy to grow its base in the Canadian marketplace.
Kruger’s ‘soft’ touch with ethnic markets
The paper towel and tissue brand is shifting some of its budget to target specific ethnic communities.
La Carte uploads inaugural quarterly issue
With its inaugural issue, the digital travel quarterly looks to build ties with like-minded brands.
Google launches call measurement on AdWords
Two new additions to its platform will enable small, medium and big businesses to measure how their click-to-call ads are faring.
Shomi wraps entertainment district in royal hues
The streaming service has taken over watering holes where festival-goers congregate during TIFF.
AOL slips creative support into its One Platform
The publisher has added AOL: Creative to its open programmatic platform to provide more tech support to advertisers as they roll out cross-device campaigns.
CPA campaign hunts for the right media mix
The Chartered Professional Accountant body expanded its media mix to direct its message to small, medium and big businesses across Canada.
TTC spreads Emirates’ wings
The U.A.E.-based airline has chosen to wrap its message around the newest line of TTC trains to create awareness around its extensive route network.
SBC Media brands acquired by C.J. Group of Companies
Magazine titles and digital assets previously run by SBC include Snowboard Canada and SBC Skateboard.
Digital Howard adds a COO
The digital and TV content studio, which recently inked a deal with Highway Entertainment, has hired Alex Lalonde to its C-suite.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
