Val Maloney
CTV and Super Bowl top social mentions in 2013
The Bell Media channel and its broadcast of the big football game raked in the most mentions for the year, according to a report from Seevibes.
Industry reaction to New York Times redesign and native ads
Rob Young, SVP at PHD and Wes Wolch, group strategy director, MEC, weigh in on the redesign and the importance of native advertising for publishers in 2014.
Sunni Boot to win 2013 Paul Mulvihill/NABS Heart Award
The outgoing CEO of ZenithOptimedia Canada will be recognized at an event later this month.
CTV Evening News Weekend takes top spot: BBM
The news show was well-watched over the holidays, according to the report measuring Dec. 23 to 29.
Ford Lincoln buys the top again: Media Monitors
For the third consecutive week, the car co had the most radio ad time in Toronto.
COMB announces OOH growth, new directors
M2 Universal’s Elaine Lindsay and Mondelez International’s Julie Chan have signed on as directors as the OOH organization starts its 2014 mandate.
#CES2014: The digital marketing upgrade
Matthew Ramella, VP of digital at UM Canada takes MiC to Las Vegas to show how this year’s tech offerings are helping to enable people’s experiences.
Chatelaine names new EIC
The Rogers Media publication’s publisher Tara Tucker on Karine Ewart joining the title from Today’s Parent and its recent partnership with Home Hardware.
Why Carat added its new president
Aegis Media Canada president Annette Warring on the new hire and the top three things Tankut Karahan sees impacting media in 2014.
Shaw launches first Twitter Amplify program
The media co is partnering with P&G’s CoverGirl to launch content on the social media service around tonight’s 2014 People’s Choice Awards on Global.
Walmart Live Better expands with French version
The magazine’s publisher Christopher Loudon talks about the title’s first year, and how ad rates and circulation are shifting in 2014.
Sport Chek signs with Stamkos, launches Olympic campaign
The brand’s VP of marketing Frederick Lecoq on how it is creating year-round content with the hockey star and shifting its focus to a broader audience.
Carat Canada names new president
Tankut Karahan joins the agency in the role from his most recent post at MacLaren McCann Canada.
Gatorade signs on to sponsor NHL Revealed
The PepsiCo brand is the presenting sponsor for the seven-part series that will air on the CBC and Sportsnet in Canada.
Molson Canadian brings hockey players to the Big House
The beer brand extended its online content, bringing two rec league teams to play a game at Comerica Park ahead of last week’s NHL Bridgestone Winter Classic.
- Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
- Cannes Lions 2025: Canadian agencies take home four Lions in Media
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Media Experts taps Nish Shah as CSO
