Val Maloney
NHL announces long-term plans for Chinese market development
The hockey league is beginning the strategy in the market with two pre-season games this September.
Canadian mobile use lags other major markets
According to a new comScore report, 40% of Canadians that are mobile-only are between the ages of 45 and 54.
YouTube brand fallout: the Canadian impact
The brands that have confirmed ad spend has been paused in the market and where we go from here.
Havas selects Addictive Mobility as preferred mobile partner
The mobile company was picked following a review of the agency’s vendors.
Bell Media gets Canadian exclusive for The Handmaid’s Tale
The 10-part first season of the dystopian drama will be coming to Bravo and CraveTV.
Initiative adds RBC client lead
Melanie Smith comes to the agency side following years working at Scotiabank.
Shift2 puts itself into the story
The branded entertainment agency behind Carmilla and V Morgan is Dead’s next project is focused on the subject it knows best.
AB InBev launches global review with eye on consolidation
The company has confirmed that Canadian incumbent IPG Mediabrands will be participating in the review.
IPG Mediabrands adds chief data and marketing tech officer
Arun Kumar moves to the global role from his most recent position as global president of Cadreon.
Sandy Di Felice joins Dentsu Aegis as CMO
Why the network has tapped a longtime automotive exec for the newly created role.
The Kit gets into events with Connect
The Star Media Group title is targeting those interested in breaking into the beauty and fashion industry with the new conference.
Former Initiative exec targets senior leadership gap with new launch
Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.
CBC retains Initiative
The pubcaster has signed a new contract with the IPG Mediabrands agency following a review.
The&Partnership’s founder calls for less talk, more action on ad fraud and brand safety
The agency’s founder John Hornby wants to move from debate to action before the industry hits the beach in Cannes this June.
Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash
The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.
