Val Maloney
Big Brother Canada previews its digital side
Shaw Media will launch an interactive platform that gives Canadians the ability to control the outcome of the show.
GroupM rebrands its search marketing division
Outrider Canada will be changed to Catalyst Canada with Jeff Lancaster staying on as CEO.
Deloitte rolls out 2013 predictions
From the rebranding of mobile advertising to dual screen viewing, the company predicts the media trends that will make a splash this year.
Lauren Richards launches Pollin8
She tells MiC about the official launch of her consultancy and its plans for growth.
The 70th annual Golden Globe Awards bring in top ratings
Hosted by Amy Poehler and Tina Fey, the Sunday night edition of the awards show was the most watched in Canadian history.
Stats Can: Media agency revenue up in 2011
British Columbia posted the largest gain and Ontario had the biggest drop in operating revenue for the year, according to the report.
Blog: Mindshare’s Heather Dawson on her first trip to CES
The digital director takes MiC through her first trip to the Las Vegas-based show.
Hockey returns Jan. 19
Details on who has which games in the shortened season, which kicks off this Saturday.
Postmedia revenue drops in first quarter
The media co’s losses were largely due to drops in print advertising revenue.
CBC buys big: Media Monitors
The pubcaster bought the most airtime in Toronto for the week of Dec. 31, 2012 to Jan. 6, 2013.
Microsoft releases first NUad results
Joe Strolz, VP, Microsoft Advertising, tells MiC about the first wave of results on the Xbox platform.
First look at the new CES gadgets with AOL’s Vivian Ip
The media co’s head of agency development and sales operations takes MiC through major trends at the show, including launches in digital fitness, in-car apps and paper thin tablets.
Dempster’s fights the bread backlash
The Canada Bread brand is targeting health conscious consumers with a new humour-based campaign featuring comedian Gerry Dee.
MEC hires digital trading lead
Joe Kowan is joining the GroupM agency as practice lead, digital trading and activation.
AToMiC Awards jury revealed
Details on the co-chairs, jury and important dates for the next edition of the innovative conference and awards show have been released.
