Val Maloney
Penguin Canada gets fresh
The publisher aims to attract some shade-y fans with its latest OOH and print campaign.
Ubisoft goes big for Assassin’s Creed III
The game maker explains the two-phase multi-platform campaign, and what it swapped for its usual hockey TV spots.
Globe and Post paid circulation down: ABC
The two papers both saw paid circulation dip according to the report, which measured differences from the end of September in 2011 and 2012.
Fall TV: Neighbors, Scandal get orders
The rookie comedy and sophomore drama are the latest to be picked up for a full season this fall.
The Star’s Cruickshank talks paywalls
The Toronto Star publisher tells MiC about its paywall plans, and explains why the digital subscription model is necessary.
The Toronto Star announces paywall plans
Following in the footsteps of the Globe and Mail and Postmedia, the Torstar site will launch a paid-subscription program in 2013.
Heineken builds a train
The beer brand has placed a clear train car in Toronto’s Union Station to attract commuters and promote its Crack the Case game.
Rickard’s settles in for winter
The Molson Coors brand unveils its second seasonal beer and tells MiC about its big plans for 2013.
Spotted! 5 Gum strikes a pose
The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.
Postmedia reports losses for fourth quarter
A decrease in print advertising, largely in classifieds, and print circulation were the biggest factors behind the dip.
Spotted! The Gazette papers the city
The Postmedia brand is promoting two of its sites with a paper execution and contest.
Oprah’s Favorite Things returns to OWN Canada
The Corus Entertainment-owned channel will broadcast the two hour special on Nov. 18.
Just Dance 4 boogies with Bieber
The Ubisoft game is popping up at the pop star’s Canadian dates to promote its latest launch.
Starcom wins Express Inc.
The media co has been awarded media planning and buying duties for the brand’s upcoming Canadian expansion.
Rouge Media Group expands digital division
Seema Whig joins as digital manager.
