Val Maloney
Bell Media listens in
The media co has unveiled audio fingerprinting, a new digital ad format which links ads on CTV with those on its mobile app.
CTV unveils fall slate
Bell Media has programmed a Thursday comedy power hour and added Charlie Sheen’s new show to its upfront schedule.
Shaw brings Big Brother north
The media co is launching a Canadian version of the reality show on Slice.
Postmedia drops Sunday papers on three titles
The media co is also centralizing more of its operations to its Postmedia Editorial Services branch, which will mean an undetermined number of job cuts.
Snuggle gets cozy outdoors
The mom-targeted brand has turned OOH faces into fuzzy blankets in the brand’s first time using the platform.
Dragons’ Den teams with Shell Canada for special episode
Shell Canada is giving one Canadian entrepreneur $100,000 for their energy idea on the special this Sunday.
AToMiC: Stevie makes social media shows
The start-up, which breaks social media updates into TV-like programs, is open to sponsorship opportunities.
Sara Hill to step down at M2 Universal
The president of the Mediabrands company will leave at the end of June.
Reactine sides with sufferers
The Johnson & Johnson brand has released a new batch of OOH and TV spots which take allergy symptoms seriously.
JFL42 kicks off this fall
Sponsorship opportunities are available for the new comedy and interactive festival which will be headlined by Louis CK in Toronto this fall.
Kokanee makes a movie
The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.
MEC adds a president of digital
The mediaco has hired Jack Bamberger to the new role where he will oversee the agency’s digital, social, search, mobile and emerging platforms.
Julie Myers takes the top spot at COMB
The ZenithOptimedia president was named board chair at the organization’s recent meeting.
Labatt is back with UM
The beer company confirms that its deal with OMD did not go through because business terms couldn’t be reached.
Upfronts 2012: The social hits
The rundown on what new shows have garnered the most social media buzz, with data from Networked Insights.
