Val Maloney
St. Joseph Media hires new ad sales GM
Kelly Whitelock is joining the media co, marking the third Quebecor staffer to move over in recent weeks.
Ideon Media focuses on trading desks with new hire
Additions at the company include Imran Rahaman (pictured), who has joined as VP of operations and will build more integrated agency relationships.
Profiling heavy sports consumers: MTM
TSN is the most popular channel for sports viewing, according to new numbers from MTM.
Spotify shows off its stats
The streamer has launched an OOH and digital campaign that shares how often Canadians are streaming top artists.
Bell Media reorganizes senior team
The departure of Domenic Vivolo has led to a shuffling of broadcast and distribution responsibilities at the media co.
MEC wins Hertz
The GroupM agency will handle the car rental co’s work in Canada, the U.S. and Latin America.
How Canadians are responding to AdChoices two years in
Millennials have the best recall of the AdChoices logo, according to research from the Digital Advertising Alliance of Canada.
Mobile leads Facebook ad growth in Q2
The U.S. and Canada posted the highest ad revenue growth globally for the quarter, up 69%.
Spotted! Dove Canada calls out body-shamers
The beauty brand has a real-time billboard that draws attention to media outlets focusing on the appearance, rather than the skills, of female athletes.
New national sales director at La Presse
Sebastien Cassagnes has been promoted to the role.
A fashion show for FASHION?
New VP and group publisher Jacqueline Loch said it’s a possibility, as a new EIC as well as a digital director for women’s titles at St. Joseph Media, join the company.
Nestle and FILA make Rogers Cup debut
VP and CCO Rob Swann on the activations hitting Toronto and Montreal for this year’s tournament.
SavvyMom Group expands and refreshes
Maple Media is aiming to attract more clients with its acquisition of HelpWeveGotKids.com and refresh of SavvyMom.ca.
GroupM targets brand safety with new hire
Higher standards for viewability, ad blocking and anti-piracy will be goals for the media group’s new global EVP of brand safety John Montgomery.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
