Val Maloney
Mindshare adds a director
Karine Huard has joined the agency’s new Montreal office as its director of business development and strategy.
Holland Bloorview chooses Havas
The agency will provide media planning and creative for the hospital foundation.
Rogers Media reworks sales team to focus on data
Sales SVP Alan Dark on the need to focus on the company’s assets beyond media, and the new sales team built to tap into data and analytics.
Upfronts 2016: Proven formats lead Corus specialty sked
Top Chef Canada All-Stars, Real Housewives of Toronto and The Bachelorette Canada are among the shows coming to the media co’s channels in the fall.
Programmatic to hit Canadian screens this fall
Deals with Videology and One by AOL are part of the upfront plans for Bell Media and Rogers Media this week.
How Twitter users plan to watch the Rio Olympics
According to new research from the social media co, 89% of Canadian Twitter users are planning to take in the Games on TV or online.
Half of Canadian digital ads not seen in Q1: Study
New digital numbers from comScore delve into viewability, ad fraud and ad blocking.
Finding digital staff when you need them
Digital AdLab has announced the launch of a placement service for graduates.
Backyard beer games return to TSN and RDS
The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour.
Bell Media greenlights two 4K originals
The broadcaster is bringing The Beaverton to TV and has signed on for new historical drama The Disappearance.
Postmedia to shutter London printing plant
The media co will begin outsourcing the printing of its London Free Press title in an attempt to further cut costs.
Schick goes content-heavy with new campaign
The shaver’s new multiplatform push delves into new areas for the brand, including custom content on AOL and Spotify.
Instagram releases Canadian numbers
The social platform is letting its country numbers out of the box for the first time as it rolls out new business tools.
Adult colouring craze hits Cottage Life
Beaver Homes & Cottages sponsored the colourful idea, which is a first for the magazine.
A view into Radio-Canada’s new windowing strategy
CRO Jean Mongeau on how the pubcaster is experimenting with its French SVOD to extend linear audiences.
