Val Maloney
How many days until World Juniors?
Team Canada’s puck-drop details for the tournament, which is being hosted in Montreal and Toronto after its ratings record-breaker in 2015.
NewFronts: Big Bird and the NBA join YouTube in New York
The Google streamer announced programmatic guaranteed for DoubleClick Bid Manager, and also unveiled partnerships with the NBA and Sesame Street.
Connected Interactive gets gaming
Marketers can integrate their brands into any of the three games the ad tech company has launched.
Conventional TV and CBC down in 2015: CRTC
Losses on conventional came from non-advertising drops, according to the report.
GoT (and pay TV) still thriving
The show’s season six Canadian premiere broke records on HBO Canada, showing that Canadians are still shelling out for the service.
Are you using TV to its full potential?
Thinktv and MediaCom Canada’s Business Science division have partnered on a study to discover the correlation between TV and business growth.
Instagram expands Carousel ad unit
Advertisers are now able to add videos into the swipeable unit.
Raptors break viewership record
Sunday night’s game seven was watched by an average audience of over 1.5 million viewers.
AOL unveils new originals slate
The company’s new programming includes a range of new global series from Coach Snoop to Bitcoin: Digital Gold?
Kraft Heinz returns to tightened media model with TSN
The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.
Addressable TV experts share wisdom
Sky Media’s Jamie West and Modi Media’s Jamie Power on how addressable TV has changed their businesses.
Brad Clarkson joins Cairns Oneil
He has joined the agency to take over digital.
Bell Media grows revenue in Q1
Advertising revenue was down on TV and radio, but grew in OOH.
SMCC hands out the hardware
Ford’s partnership with TIFF took Best in Show last night at the Sponsorship Marketing Council Canada Awards in Toronto.
Students are most likely to share: MTM
Over half of all Canadians report sharing a news article and link to a video within the past month.
