Val Maloney
Boom moves beyond experiential
President Daniel Rooney on where he wants the agency to go as the MDC shop gets ready to blow out candles on its 13th anniversary.
Bringing Toronto Fashion Week to mobile fans
Cadillac Fairview has created the week’s first ‘Instapit,’ giving influencers a front-row perch to share the latest trends with followers.
John Cruickshank stepping down at Toronto Star
The paper’s publisher tells MiC about his decision to leave, paving the way for a new generation of leadership.
TSN kicks off March Madness
Enterprise Rent-A-Car, Infiniti and Warner Bros. are all on as sponsors of this year’s tournament.
Maya Meyouhas promoted at Corus
Meyouhas has been with Corus Media for two years as director of interactive for the caster’s specialty channels.
Radio check-in: buyers’ analyses
Hot on the heels of the latest PPM release, David McDonald from IPG Mediabrands and David Goodfellow from MEC detail spend trends.
The CFL targets casual fans
Marketing lead Christina Litz has been promoted as she continues her digital push ahead of the 2016 season.
Ford signs on for Canada’s ‘First View’
The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.
Airtime Television Sales adds a director
The company has hired Sebastien Joncas from Bell Media and announced a deal between Groupe Serdy and Tele-Quebec.
Dentsu Aegis makes data-focused acquisition
The company has acquired digital data consulting firm Cardinal Path.
Publicis Media consolidates
The company has reorganized its six agencies into four global brands.
Lindt changes its Easter strategy
The chocolate-maker is aiming to create an iconic character out of its gold bunny with the launch of an interactive storybook app.
Sales changes at La Presse
VP of marketing Michel Gagnon is promoted to a new revenue-facing role at the media company.
CBC/Radio-Canada launches Rio campaign
The pubcaster’s media plan will feature a new creative approach, targeting Canadians at home and with family abroad.
New leader for TubeMogul in Canada
Dana Toering is taking over the role, as Grant le Riche moves into a new position with the company.
