Val Maloney
Robin Hood signs on with The Great Canadian Baking Show
The flour brand and other Smuckers baking products will be woven into the first series of the show on CBC this fall.
America’s Got Talent takes the week: Numeris
The reality show on City held onto the highest single-night audience for the week of June 26 to July 2.
G4 is powering down after 17 years in Canada
After significant revenue declines, the Rogers-owned channel will go off the air next month.
Leanstream merges with Media Sales Lab
The audio streaming company’s president on why the timing was right for the deal.
AccorHotels taps iProspect for global media account
The Canadian office of the Dentsu Aegis agency will handle all regional and local digital campaigns in the North American market.
OMD tops 2016 RECMA activity report
While the Omnicom agency held onto the largest share for the year, it didn’t post the most year-over-year growth.
Freckle signs global deal with Cisco
The mobile first-party data company can now track in-store attribution through Cisco’s global network of retail access points.
Can Michael Phelps out-swim a shark?
The Great Gold Vs. Great White battle is part of this year’s Discovery lineup.
Fall TV 2017: Specialty targeting shifts
While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.
People Moves: CRTC, iProspect and more
Plus, a new senior director at Quebecor and a promotion for a Bell Media radio veteran.
Kraft gets bold with Vice
A new partnership for the brand kicks off the launch of its new Kraft Singles line, which is targeted at millennials.
CBC Sports gets pool side seats with four-year deal
The pubcaster will air FINA and Swimming Canada content through 2020.
CFL goes live with Twitter
The football league has launched the first live streaming show with Twitter Canada.
Star Touch to shutter next month
After missing reader and advertiser goals, Torstar will shutter its tablet app at the end of July.
NYT focusing on subscribers, not ads, in Canadian push
The media co’s president of international, Stephen Dunbar-Johnson, on its success in Canada to date.
