Olympic blog: The torch arrives in London
Steve McEwen gives MiC a curbside seat to the sponsorship executions at the Olympic Torch Relay.
Olympic blog: Beware the brand police
A Canadian marketer living in London, Steve McEwen kicks off his Olympic coverage for MiC with local talk of the sponsorship debate ahead of the Opening Ceremony on Friday.
Upfronts 2012: Bailey Wilson recaps the week
UM’s manager of broadcast investments runs down the sales pitches and new shows from the US networks.
Upfronts 2012: Helena Shelton takes in the CW’s new shows
The PHD EVP goes with the Cult pick on the last day of the New York City TV presentations.
Upfronts 2012: Robin Legassicke on CBS’s number one status
The US network has created a new group to capitalize on digital, but the main focus remains the TV screen, says the Maxus Canada group director.
Upfronts 2012: Helena Shelton picks a CBS hit
The PHD EVP details the network’s four new shows from the New York City presentation, and chooses the one she thinks will be a winner.
Upfronts 2012: Helena Shelton on ABC’s new offerings
From aliens who leak green goo, to Nashville singing stars, the PHD EVP gives MiC the good, the bad and the strange from day two at the upfronts.
Upfronts 2012: Robin Legassicke gets multi-platform at ABC
The Maxus Canada group director takes in the day two upfront, and discusses the network’s new multi-screen CPM model.
Blog: Shelton at the upfronts
Helena Shelton, EVP trading and accountability, PHD pans Fox’s new comedies on day one of the upfronts.
Blog: Legassicke at the upfronts
Robin Legassicke, group director, Maxus Canada has high hopes for Fox comedies, but predicts an early NBC cancellation.
Blog: Matt Di Paola at SXSW
Which brands did the festival best, and what to expect next year, from MediaCom Canada’s chief strategy and innovation officer.
Blog: Matt Di Paola at SXSW
MediaCom Canada’s chief strategy and innovation officer takes MiC readers to Austin for the interactive conference.
Blog: Veronica Holmes at the ABC Conference
The ZenithOptimedia president of digital brings the San Francisco conference to MiC.
Blog: Surviving the week
Media Experts CEO Lauren Richards reflects on contagious projects and a wake-up call to action.
Blog: Canada hits a Cannes goldmine
Media Experts CEO Lauren Richards shares some of her favourite Cannes pieces and touts Canada’s award-winning ways so far this week.
