Digital
CBC announces mid-season schedule
The pubcaster has three new primetime series joining its lineup starting this winter, including an adaption of the UK’s Four Rooms (pictured).
AAM board approves newspaper changes
The measurement organization’s directors agreed to eliminate the paid circulation requirement at its most recent meeting, where it also announced new additions to its board.
ET Canada launches multi-platform music series
ET Canada at the Orange Lounge bowed Monday with a performance by Hedley and will offer ad and sponsorship opps, including TV spots, pre-roll and brand integration.
SickKids brings cinema audience to their feet
SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.
Spotted! Microsoft brings Xbox One to Toronto
The last stunt in the electronics co’s “One Source” campaign in Toronto was its biggest yet and included a battle between soldiers and barbarians and on-site sword lessons.
Samsung aims to beat the holiday rush
Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.
Mondelez joins team Canada
The COC’s executive director of partnerships, Alyson Walker, talks about the company’s first Olympic sponsorship, which includes integration on the CBC and an interactive app.
Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
Nightlife relaunches with native advertising
The Newad property has also added responsive design to optimize cross-platform performance for advertisers and users.
Voboc tries to find the words
The Quebec-based cancer organization has launched a new campaign that shows actual reactions to a stranger telling them he has cancer.
Microsoft narrows its focus
Microsoft lasers in on professionals with families and “multi-dimensional lifestyles” for its new Surface 2 tablet digital campaign.
Adap.tv expands Canadian presence
Dana Toering, head of sales and business development for AOL Canada, tells MiC about Adap.tv Canada’s first hire and plans for the programmatic video advertising platform in 2014.
PHD takes home gold at Internationalist Awards
The Omnicom agency nabbed the award for work with Scotiabank, while Carat took home silver and bronze prizes and M2M earned a silver award.
Spotted! Mattel mixes shopping and play
The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.
Royal Roads makes personal connections
The Vancouver Island university is offering prospective students the chance to speak directly with graduates with a campaign that brings LinkedIn to life.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
