Mobile
Rogers Media revenues drop 4% in Q4
Revenues decreased to $526 million from $550 million a year ago, largely due to a shorter Toronto Blue Jays playoff run.
Canada’s prolific smartphone market skews to iOS: study
Newzoo says Canada is ahead of the global market in terms of smartphone usage, and a preference for iPhones might indicate more spending power.
Snap courts app marketers with new updates
The social media platform is banking on the rising popularity of app install advertising as it adds more granular measurement and easier app installs.
Canadians notice more ads and are not always happy about it (study)
Canadian respondents to Kantar Millward Brown’s survey weigh in on multichannel effectiveness and their preferred ad media.
MIAs 2017 winners revealed
Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media
CBC launches ad-free and ad-supported TV apps
The app allows for live streaming of the pubcaster’s 14 regional channels, as well as on-demand viewing of its shows and exclusive digital content.
Canada’s economy drives improved ad spend: Zenith
The global media agency networks are in agreement that digital will lead the way on ad spend growth.
Snapchat redesigns for discoverability
Plus, the app is promising monetization options for creators in 2018.
Ad-rich venues top annual Most Instagrammed list
The social platform’s year-end data suggests a second life for ads on rink boards.
How many mobile ad clicks are accidental?
A new survey in the U.S. suggests the majority of them are, indicating a need for better ad use of the growing digital channel.
Brands can finally promote their story on Snapchat
The new unit offers advertisers access to the story format, allowing them to get their message across in multiple posts on users’ feeds.
CBC and Bell Media team with Snapchat
The mobile-focused social platform has signed its first deals for Canadian-made content.
Viewability a rising priority, click-through lags: report
Mobile-only campaigns also decreased over the quarter, according to Videology’s quarterly research.
Apex picks Freckle IoT for offline attribution
While the digital ad vendor still plans to take an “agnostic” approach with its clients for measurement, it will primarily recommend Freckle for offline attribution.
Canada’s internet users skew older: study
Plus, social media has 50% penetration among those 65 and older.
