Mobile
New platform mirrors YouTube, for sports
SendtoNews Video has rolled out a new sports video platform that allows brands to reach millennial sports fans through exclusive sports content.
You just missed the year of mobile: IAB Canada
Mobile ad revenue grew by 111% in 2014, jumping to nearly one billion dollars in Canada, according to the latest figures from the organization.
Ads that prove you’re human
Olive Media has partnered with Solve Media on Type-In, an ad that allows brands to take over captchas with custom creative.
Three things to know about working with BuzzFeed Canada
LOL, eh? BuzzFeed’s director of brand strategy on the media co’s plans for Canada, and the ad launch that got the ball rolling on the Toronto office.
Twitter increases video focus
The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.
YouTube takes on Amazon
The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.
Tourisme Montreal plays to millennials
The tourism co is urging New York millennials to visit the city, with a new multi-device campaign that uses Xbox for the first time.
Play Money Media rebrands as Connected Interactive
The media co’s name change is part of an effort to extend its mobile gaming expertise to big brands.
Allrecipes enlists brand ambassadors
The website has launched a new Canadian Allstars program, which lets brands partner with the site’s most influential members.
Creators, assemble!
W View has created its first multi-creator series, aiming to build its presence over the summer months.
Rogers signs with Meredith
The media co is representing the Canadian digital advertising for brands like Better Homes and Gardens, Every Day with Rachael Ray and Family Circle.
Inside the ad opps on the Globe’s new app
Details on goals for the reworked version, and the new ad options that will be launching on the platform next winter.
Millennials’ sharing behaviour good for brands: report
A consumer research report shows that Canadian millennials are 2.4 times more likely than the average population to purchase what they share.
Mobile driving online media consumption: report
Global internet consumption will grow 10% annually, according to a consumer media consumption report by Zenith Optimedia.
Facebook is tops for Canadians: MTM
Canadians’ use of social media networks was up in 2014, with Facebook as the most-used site in the country.
