Mobile
Exponential puts video first with new unit
The digital advertiser has unveiled VDX, a new slate of video ad formats.
Canada likes its mobile ads short and to the point
Canadian mobile device users are more likely to watch short ads than those in the U.S. or U.K., but have a sharp drop-off point, according to new research from TubeMogul.
New MCN opens in Toronto
Jordan Bortolotti, formerly of Blue Ant Media, is heading up Collective Digital Studio’s first Canadian outpost.
Google testing new DMP
The company has confirmed it is working to expand its DoubleClick platform.
ComScore’s Industry Trust launches in Canada
The program is designed to allow more transparency between programmatic buyers and sellers, and is live in Canada starting May 1.
Mobile main ad driver at Facebook for Q1
The social media co reports that nearly three-quarters of its ad revenue came from mobile for the first three months of 2015.
Digital readership surges: Nadbank and PMB
The top newspapers and magazines in Canada from the amalgamated group, which is gearing up to release its new study in July.
It’s Showtime for Bell Media
The media co is promoting its new partnership by premiering new comedy Happyish ahead of the U.S. this Saturday night.
Nielsen adds new mobile metric
The company has expanded its Nielsen Digital Ad Ratings to include mobile in Canada.
New president announced at IAB Canada
Sonia Carreno has been tapped to lead the association.
Class action lawsuit filed against Bell
The lawsuit relates to allegations stemming from Bell’s now-cancelled Relevant Advertising Program.
Postmedia to relocate Toronto Sun team
Postmedia has announced plans for all Toronto Sun staff to relocate to Postmedia’s head office.
YouTube updates TrueView
The company is making the unit available on its DoubleClick marketplace, and adding increased interactive options.
The Globe means business this spring
Publisher and CEO Phillip Crawley on how its new iOS app will be different from La Presse+, and what’s changing in the Report on Business section.
Spotify expands in-service ad options
The music streamer is rolling out playlist targeting, with the ability to reach people based on their demo, music preferences, or time of day.
