Mobile
Parlez-vous Next Issue Canada?
The platform is launching a French version next week, updating its app, and adding 20 Quebec-based titles.
TheScore posts Q2 loss but sees revenue up sharply
The loss takes into account a $1.7 million one-time charge for the company’s Q2, alongside advertising revenue up 78% year-over-year.
Air Miles puts beacons on Rexall runways
The loyalty co has rolled out beacon testing Ontario and Alberta Rexall locations, reporting over 90% open rates on offers to date.
Jones Media partners with Gamespot Network
The Toronto-based media company announces new partnership with the CBS Interactive’s gaming network.
AOL launches programmatic platform
What’s changed for AOL with the launch of One, and details on Dentsu Aegis Network’s beta partnership.
RONA L’Entrepot, La Presse+ gear up for patio season
The retailer is solidifying its shift to digital with a new campaign in La Presse+.
Why La Voix Periscoped its finale
The TVA reality show integrated the live video app into its final episode, marking the app’s first official broadcast partnership in Quebec.
Sheblogs, Yocto Media Group combine under MediaNation
The new four-division company announces its launch in Canada.
CRTC to review Canadian digital economy
Let’s talk telco? The regulator has announced a new multi-year plan that will look into the services Canadians require to participate in the digital economy.
Postmedia posts Q2 loss as ad sales slide
Declines across all ad categories contribute to a net loss of $58.2 million for the period.
Smartphone use rises for millennial moms: report
Canadian mothers in the millennial demographic are spending twice as much time online than in 2012, according to Johnson & Johnson’s BabyCenter website.
Freckle expands beacon network
CEO Neil Sweeney on the company’s U.S. expansion with partner Blue Bite, and preliminary Canadian results.
AOL Canada shakes up sales ranks
The company has added two sales directors in order to better serve agencies and trading desks.
Consumers think brands are falling short on mobile
Research from IPG Media Lab and Yahoo shows expectations for personalization on the devices aren’t being met.
Privacy commissioner calls for changes to Bell ad program
Bell agrees to make changes to its Relevant Advertising Program following a report from the Privacy Office sparked by consumer complaints.
