Mobile
BroadbandTV teams with analytics company
The MCN-owner has signed with Social Blade, making its services available to creators who use the analytics.
Exclusive Vice content coming to Fido
The Rogers-owned mobile service is offering a new Canadian daily show to Fido customers.
Shaftesbury, Banff launch branded entertainment contest
The pitch competition will focus on female-targeted scripted digital series (MsLabelled pictured).
Meet the new programmatic player in Canada
ChoiceStream has opened a Canadian outpost, hiring Daryl Stansfield to lead its first office outside of the U.S.
Addictive Mobility focuses on apps with new launch
The company has launched Constellation mDMP, a fully dedicated mobile in-app data management platform.
Why the Globe is launching an Apple Watch app
The media co’s key considerations when designing the app, and how it fits into the Globe‘s overall mix of products.
Bell Media’s Much joins MCN fray
Bell Media has announced Much Digital Studios, a multi-channel network for online content creators.
Do YouTube stars help brand lift?
Google Canada’s Christos Nikitopoulos on the launch of the You Tube-focused Google Preferred program in Canada and how it has performed stateside.
Fido plays nice with Spotify
Six months after its launch, Spotify inks a deal with Rogers that will see its premium service offered for free on Fido phones.
Postmedia to launch native ad network
Citing the need to make native content available for all clients, company SVP Yuri Machado explains the new launch that is coming in April.
Brands look for ‘Insta’ results
Coca-Cola, TD and Ontario Tourism are all taking a run at reaching a youthful audience on the photo and video platform.
Canadian mobile subscribers post record video viewing
According to comScore’s 2015 Canada Digital Future in Focus, there has been a 76% jump in the amount of people watching mobile video nearly every day.
Smartphone penetration reaches 68% in Canada
“We haven’t quite reached ubiquity, but we’re pretty close,” says Jeff Lancaster, CEO of study co-author Catalyst. “It’s a wake up call for Canadian brands.”
Do foodies like couture?
Metro is aiming for its “audience of tomorrow” through a multi-platform series with Flare.
Kik, Massively chat up Insidious: Chapter 3 release
The Canadian companies kick off a new partnership with a chat-based promotional strategy for the horror film.
