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Sportsnet hits audience record with Leafs home opener
The Toronto Maple Leafs’ first home game against the Montreal Canadiens pulled in an average audience of 2.01 million.
QMI’s plans to beef up Club Illico with Viacom
Yann Paquet, VP of content at QMI, on the additional shows the deal will bring to the company’s SVOD and children’s TV channels.
Top tips for preventing ad fraud: AAM
Steve Guenther, VP of digital auditing services at AAM with the top tips for publishers and ad tech companies to prevent ad fraud.
Was consolidation inevitable? Reaction to Postmedia deal
Bruce Neve and Lauren Richards weigh-in on yesterday’s announcement and how it will impact the Canadian media industry.
Buck Productions signs content deal with Viner
Toronto-based Buck Productions will create a series about Jon Paul Piques as part of the multi-platform deal.
Rogers gives customers an exclusive NHL view
The company has rolled out a $10 million addition to its GameCentre Live digital platform that will give exclusive camera angles to Rogers customers.
Kijiji Advertising creates video extension
With help from TubeMogul, the online classifieds site is offering its first-party data for brands looking to reach its audience on video.
A guide to music streaming services
A comparison of what each digital music service, including the newly available Spotify, offers in terms of audience size, ad options and user experience.
KIN CEO Michael Wayne talks Corus investment
The MCN topper on the company’s plans to double the number of Canadian creators it works with in the next six to 12 months.
How Subway is tuning into Spotify Canada
Kathleen Bell, director of national marketing at Subway Canada, on the QSR’s plan to connect with a millenial target through the service.
Mondelez makes formal video commitment with Google
The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.
Bell Media invests $5 million in social media startup Hubub
The broadcaster will market the digital startup and secure the exclusive rights to monetize Hubub in Canada.
MSN signs expanded content deal with AOL
The company, which brought its new homepage out of beta, will be receiving editorial content from AOL as part of the expanded partnership.
Spotify launches in Canada
One of the leading music streaming services has brought its catalogue of 20 million songs north of the border, with an ad-supported free version.
Conde Nast’s Dawn Ostroff on the age of ‘the selfie brand’
At the IAB MIXX conference on Monday, the former CW exec outlined her vision for millennial-friendly content.
