Mobile
Every company needs to be a tech co: study
A new report from JWT highlights the top mobile trends on the horizon.
MLSE reworks its search strategy
How Maxus worked with the sports company to increase ticket revenue through targeted search rather than focusing on creative.
Checking in with Twitter’s president of revenue
Adam Bain on the Canadian office’s first year and the social media co’s e-commerce expansion plans.
Interac Flash gets close with retail partners
The debit card company is promoting its tap-to-pay capability with geo-targeted OOH and mobile messages in close proximity to merchant partners.
Digital favours the bold at the NewFronts: blog
Will Pate, VP of digital at M2, gives Canadian perspective on the NewFronts and the shift of TV dollars to online.
Chatelaine partners with PetSmart
The Rogers Media title aims to connect with its pet-loving readership through a special 20-page sponsored edition created with the company.
Vice to launch sports channel ahead of World Cup
The media company has also announced several new shows as part of their new programming slate, including Toxic, a Vice News show that will pull together all of their environmental reporting.
Facebook extends campaign reach to third party apps
The social media co introduced Audience Network this week, allowing Facebook advertisers to reach users on participating apps.
Google Preferred: A sign there is ‘scarcity’ in premium online video
With the new feature, Google is selling ad inventory against the top 5% of content creators on YouTube.
GroupM to sponsor 2014 AOL Originals in Canada
The media co will be the exclusive sponsor of the 16 AOL Originals shows as well as AOL Makers.
CTV’s plans for Extend
Mike Cosentino, SVP of programming at the broadcaster, on the media co’s advertising and content plans for the digital originals site, which it hopes to use as an incubator for linear shows.
CTV launches digital originals platform
CTV Extend will be free to consumers and feature original content like Backpackers and Space Riders: Division Earth.
BuzzFeed: ‘Video is the biggest shift in our business’
The site’s Jonah Peretti, Frank Ze and brands like Nestle and Clean & Clear talk about the secret sauce of creating social, shareable video.
AOL gets native on mobile with new launch
Leanne Gibson on the new ad option the media co is bringing to Canada in a few weeks.
Is a ‘GRP 2.0’ needed for mobile measurement?
Media panelists at the IAB Canada and Addictive Mobility Mobile First strategy forum, including Peter Vaz of McLaren McCann, discussed how better measurement could increase mobile investment.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
