News
The Alliance for Audited Media brings new evalution tool to market
The media assurance provider created a new tool for identifying verified digital inventory.
COMMB now measures all major elevator networks
Vertical Impression is the latest elevator network to become a COMMB member.
Canadians are moving to cheaper tech services: report
Nearly 1 in 3 Canadian households have reduced expenses by modifying or canceling some of their subscriptions.
Cartier adds director of media and data
Catherine Fernet comes from Reitmans, where she developed and managed a multi-disciplinary in-house agency.
Kruger goes wide with Big Assist ad campaign
The company is encouraging Canadians to nominate a minor hockey association for their chance to receive $100,000.
Social media platforms respond to TikTok ban with upgrades
The updates come as TikTok’s future remains uncertain in the U.S.
Uber Canada partners with Canadian Opera Company
The partnership includes discounts for show attendees, as well as social and email marketing.
Netflix subscribers increase in 2024 thanks to live programming
The streamer’s revenue also increased by 16% for the year.
DoorDash extends partnership with Northern Super League
The NSL is launching in April with the brand as its exclusive on-demand delivery partner.
Industry News: Rogers partners with TIFF, Kantar Media sold to H.I.G.
The TIFF partnership will extend through 2027.
Television news: Uvagut TV launches across Canada
Meanwhile, Prime Monday Night hockey fills out its roster of analysts .
Blue Door acquires Bridge Digital
The acquisition will help the company offer a more integrated marketing suite to advertisers.
How the TikTok drama in the U.S. might be good for Canadian creators
Intervention by President Trump brought the social platform back online after a 12-hour blackout.
Media news: Rev TV to start airing NASCAR in Canada
Meanwhile, Bell is bringing more live sports to Crave by bundling it with TSN.
US Supreme Court upholds TikTok ban
Unless Bytedance sells the platform, the app will go dark on Jan. 19.
- Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
- Buy-Canadian sentiment is growing and here to stay: survey
- All-Canadian social media platform to launch this fall
- Industry welcomes repeal of DST but confusion, concerns remain
- Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
