News
Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.
Bedding brand Silk & Snow bets big on OOH
The brand is investing in markets outside of Toronto as it expands beyond mattresses and sheets.
Industry News: CRTC launches local radio fund
Meanwhile, MTV Canada says goodbye after nearly 20 years.
Horizon Media reveals seven cohorts that aren’t defined by age
The agency’s 2024 Subculture Field Guide shows shared passions influence purchasing decisions.
Kristie Painting tapped to be EVP, managing director at Cineplex Media
The media executive was most recently country manager for Pinterest.
Greenfield jumps on TikTok trend to make bacon rain
The campaign is being promoted with a billboard that’s scored by Mother Nature and triggered by the weather.
Pluto TV expands content deal with NBCUniversal
The partnership gives the streamer the ability to expand FAST content lineups in Canada and the U.K.
2024 AOY: At UM, ideas roam free
The shop picked up Silver in the media category for its work with Tylenol, Oh! Henry and BMO.
StorageMart partners with the Toronto Maple Leafs
The multi-year deal emphasizes the brand’s commitment to Toronto’s local community.
Who won what at the 35th Agency of the Year awards
Rethink made Agency of the Year history by winning its sixth consecutive gold.
Mitsubishi taps NP Digital as its Media AOR
The agency was selected to help the automaker build on recent momentum and its growth plans in Canada.
Bauer and Hockey Canada expand partnership
The deal includes equipment for the national men’s, women’s and para hockey teams, plus those competing in the 2026 Olympic and Paralympic Winter Games.
Netflix finds a new VP of ad sales for Canada and U.S.
The new VP joins the company as it prepares to launch its ad tech platform in Canada.
CRTC issues first decision under the Online News Act
The approval of Google’s application paves the way for the tech giant to contribute $100 million annually to Canadian news organizations
Media Moves: Vendo expands west, while Giphy joins TikTok
By targeting secondary markets, the OOH company is hoping to better serve small businesses and local agencies.
