News
Toronto Maple Leafs add two new partnerships
Firehouse Subs are the official sandwich of the storied hockey team, which also signed on e.l.f. as its makeup brand of choice.
From Gen Z to affluent Canadians, a look at who’s using gen AI tools
Use of generative AI tools also skews higher among well-educated Gen Zs who are heavy internet users.
The CHL has a favourite frozen pizza
As part of the partnership, Dr. Oetker will send a minor league hockey team to practice with Hockey Hall of Famer Jarome Iginla.
Place Exchange expands PerView measurement solution to Canada
PerView measures reach, frequency and hourly impressions across all out-of-home formats.
WSP using OOH to show off its work
The brand’s latest campaign places signage near engineering projects it has completed.
People moves: Media Experts taps new SVP
Spark Foundry strengthens leadership team with two promotions.
The U.S. considers breaking up Google
The Justice Department could force Google to divest Chrome and Android.
Roblox and WPP partner to boost Gen Z brand engagement
The agency will help train marketers how to better use the online gaming platform.
The NHL gets an official whisky
In addition to limited edition whiskies, Wiser’s will launch a new TV campaign next month that features two NHL alumni.
Meta announces marketing tool updates
The tech giant unveils updates to its video ecosystem, creator content and GenAI tools.
Spotted! Bathroom tissue fashion takes to the streets
The stunt was meant to raise awareness for the Cashmere Collection show on Oct. 30.
TikTok unveils new performance ad solutions
The new AI-powered solutions are designed to automate, measure and maximize ad campaigns.
Bell Media extends Warner Bros. Discovery deal, settles dispute
The expanded deal includes a coproduction agreement to develop original Canadian content.
Quaker brings the Breakfast Bar reno to hockey’s birthplace
A segment showing the transformation of Deline’s arena kitchen is airing on the season opener of Hockey Night in Canada.
Chicken Farmers target gymgoers with weighty OOH
It’s also the first time the brand has turned to DOOH to reach Gen Z and young Millennials.
