News
Media check-in: What is Robert Jenkyn up to at Horizon Media?
His agency is betting on sports and influencer marketing, while encouraging teams to get certified across digital.
Cuts hit The Telegram and its 150-year-old printing press
After being acquired by Postmedia last month, the paper cut nearly 30% of its newsroom.
Embark inks deal with CFL to help families save for school
The financial services company will be visible on sidelines, on broadcasts, and in digital and social media activations.
Signal Hill promotes Paul Riismandel to president
Jeff Vidler will continue as founder and strategic advisor of the podcast research company.
BMO and TMU ink new partnership
The multi-year commitment makes the company the official banking partner of the university’s athletics.
Digging into award show audiences
Fans of the annual celebrations are also interested in hearing from luxury brands.
PHD launches AI resource for the agency and clients
Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.
Popular podcast “Call Her Daddy” moves to SiriusXM
The audio company also gains exclusive advertising sales rights to Unwell Network’s roster of pods.
Newcomers prefer Connected TV over Linear: MTM report
Non-Canadian-born residents are more inclined to own mobile devices than TVs.
Trojan Canada pushes the right buttons in new OOH campaign
The brand that’s best known for condoms is vibrating Toronto transit shelters.
Slice is now the exclusive broadcast home of The Daily Show
The series will also be available to stream on both StackTV and Paramount+ in Canada as of September.
Strategy Awards shortlist announced
The winners will be recognized at a gala ceremony in Toronto on October 1.
Lumio encourages participation in the classroom with digital campaign
The learning platform aims to connect board sports to active, engaged classroom learning.
TikTok adds group chat to its platform
The new feature comes with certain safety restrictions for younger users.
CMDC and ACA raise concerns over Digital Services Tax
While the 3% levy is aimed at global companies like Google and Amazon, the true cost will be passed on to media agencies and advertisers.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
