News
Following Wildfire ad campaign launches with broad media support
Partners supporting the campaign include Bell Media, CBC, PostMedia, and Spotify.
Wealthsimple taps Mint as its experiential agency partner
The financial platform is celebrating its 10-year anniversary with activations across the country.
The Trade Desk rolls out new buying platform
Kokai uses AI to help advertisers target audiences and buy the right ad impressions at the right price.
Streamers take CRTC to court over directive to contribute to local news
The organization representing streamers such as Netflix and Pluto TV has filed a leave to appeal and a judicial review with the Federal Court of Appeal.
CF partners with Team Canada to encourage kids to play sports
As part of the initiative, a huge play area at the CF Toronto Eaton Centre is being opened to the public.
DoubleVerify releases its 2024 Global Insights Report
According to the study, attention measurement is the most important third-party verification tool across media channels in North America.
Samsung TV Plus expands its FAST children’s programming
The service’s new content slate includes programs featuring popular characters such as Barbie and Barney.
Ontario Gov’t commits a quarter of its ad spend to local publishers
The four largest crown corporations, including the LCBO and Metrolinx, spend more than $100 million on marketing per year.
PortsToronto’s digital buy goes beyond business travellers
The multiplatform campaign will include stories told by real passengers, partners and employees of Toronto’s downtown airport.
Kijiji launches virtual rental realtor, Kay Jiji
The multi-platform campaign features all the media tools a local real estate agent would use.
Announcing the Media Innovation Awards jurors
The panel will determine the winners for the 2024 competition, which includes new media collab and innovation categories.
MiQ releases its first results of Privacy Sandbox testing
Recent tests of Google’s cookieless solution highlights what it’s doing right and what it still lacks.
Unifor “outraged” by latest job cuts at Bell Media
The media company has cut 43 jobs as part of a restructuring it announced in February.
ZoomerMedia buys Mobile Syrup from Blue Ant Media
The tech site is the latest acquisition for the multi-platform media company, which has been expanding its reach.
CRTC begins consultations on broadcasting accessibility
Feedback on closed captioning, described video and audio description will help the CRTC form policies on accessibility for broadcasters and streaming services.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
