Out Of Home
Astral OOH increases presence on the Gardiner Expressway
Six new digital boards, with LED technology, will be mounted along the Toronto highway at the start of 2013.
SickKids bands together
The foundation returns to its roots for a new multi-platform awareness campaign.
GameTV broadens its scope
The channel has launched a robust consumer campaign and is looking to appeal to brands across a variety of sectors.
Penguin Canada gets fresh
The publisher aims to attract some shade-y fans with its latest OOH and print campaign.
Ubisoft goes big for Assassin’s Creed III
The game maker explains the two-phase multi-platform campaign, and what it swapped for its usual hockey TV spots.
Heineken builds a train
The beer brand has placed a clear train car in Toronto’s Union Station to attract commuters and promote its Crack the Case game.
Sailing Billboards hit the water
The new OOH media company is looking for advertisers to run their marketing messages on 40-foot boat sails, beginning in the spring/summer of 2013.
Rickard’s settles in for winter
The Molson Coors brand unveils its second seasonal beer and tells MiC about its big plans for 2013.
Alberta Health Services steps in to deflate cancer confusion
Ads in fitting rooms, medical waiting rooms, websites as well as senior and community newspapers ask women their age to determine when they should be screened.
BC Hydro shines bright to save light
The organisation promotes its “Power Smart Month” initiative with a TSA stocked with incandescent and LED light bulbs.
Spotted! The Gazette papers the city
The Postmedia brand is promoting two of its sites with a paper execution and contest.
Toronto Crime Stoppers targets potential gas stealers
Mug shots of ordinary citizens are being used in the creative for the organization’s campaign to create awareness against stealing gas.
CRTC chair defends BCE-Astral Media decision
Jean-Pierre Blais’s comments come as a federal spokesperson says Ottawa is not prepared to amend CRTC’s Thursday ruling denying the deal.
Five things we learned from CRTC denying BCE’s Astral takeover
The CRTC in its decision Thursday said that it is serious about undue competition in Canadian media, and hasn’t changed it’s mind that OTT services are not a threat to the Canadian broadcast system.
COMB modernizes outdoor measurement
The industry organization will now include those who travel four or more days each week into Canada’s three major cities in the measurement of OOH campaigns.
