Out Of Home
The Children of the Street Society is watching
The Predator Watch initiative is targeting potential offenders and raising general awareness through an attention-grabbing online and OOH campaign.
Newad appoints two managers
Marie-Christine Fournier and Kim Donachey have both been promoted to new roles at the company.
Interac’s new superheroes
The company introduces its new Flash cards, which make check-out faster, with an OOH, print and online campaign.
COMB measures four more
The Canadian Out-of-Home Measurement Bureau is now measuring ad faces from Titan, Rouge Media Group, Quebecor Media and Cogeco Metromedia.
Alt Hotels proves less is more
The Groupe Germain line of hotels is promoting its low-frills locations with an OOH and print campaign.
Spotted! Absolut virtually takes over Yonge-Dundas
The Corby Distilleries brand has purchased 70% of the square’s ad space and placed augmented reality ads for its Greyhound cocktail.
Allegra’s resourceful use of OOH
The antihistamine brand has placed wild postings in Montreal with creative that uses the medium to demonstrate allergy misfortunes.
Virgin Radio 96 mixes media
In addition to TV and online placements, the Astral-owned station has created a billboard that presents an RSS feed of music airing on the station in real time.
McDonald’s speaks candidly
The brand takes its “Our Food. Your Questions” campaign national to inform Canadians of its transparency initiative.
Mark’s welcomes women
The brand rolls out its store re-branding with a new campaign across the GTA.
Pattison Outdoor adds two new faces
Chevrolet is the first to use the Montreal superboard and mural, which can also provide additional messaging for brands that execute events in the surrounding parking lot.
Spotted! Meridian rolls out a cupcake food truck
The credit union is combining two trends to attract new members in Toronto this week.
York University looks to the future
The Toronto university is rolling out a new look across multiple platforms, as well as launching a social media contest with MuchMusic.
Spotted! The BC Egg Marketing Board gets fired up
The organization unveiled a life-size fire truck made of egg cartons to demonstrate the impact of cross-border egg shopping between BC and the US.
Spotted! Audi hits the pavement with slot cars
The new stunt puts businessmen in the mini-driver’s seat.
