Out Of Home
Astral launches new digital highway boards in Toronto
The two new OOH faces are located near the city’s entertainment district along the Gardiner Expressway.
Boston Pizza embarks on largest ad spend of 2018
The big increase in spend is the result of the chain’s evolving menu strategy.
Spotted! There’s something hiding in these ads
A new ad format by the Societe de transport de Montreal is also a fold-out pop-up shop.
Care Canada taps a new OOH strategy
Pairing with Pattison for a “tap-to-pay” campaign, the humanitarian organization is aiming to transform intention into action.
Spotted! A billboard that spies on your beard
Just for Men isn’t interested in marketing its new product line to you if you have a bare face. So it won’t.
Top creatives, truckers to select Carte Blanche winners
The annual OOH contest issues its call for entries.
OOH’s share of media spend set to drop slightly: study
Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.
Spotted! Purex tackles hockey bag stink
A mobile locker room hopes to show old equipment can smell new again.
Responsible Gambling hyper-targets with OOH
A new ad in a busy Ontario shopping mall is spreading an outreach message one shopper at a time.
Kijiji takes a tailored approach to its media plan
The classifieds tailors its creative not just for the media, but for the specific platform.
COMB and OMAC become COMMB
The new industry organization will embark on a year-long study of OOH data in Vancouver and Toronto.
MiC Rountable: Mass vs. efficiency, traditional vs. digital
For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.
Eco Cab moves past the pedal with new branded vehicles
The Toronto company moves beyond pedicabs with experiential, branded low-speed electric vehicles.
ICYMI: Astral names Carte Blanche jury
Plus, Abacus snaps up a JWT VP.
Initiative jumps around Yonge-Dundas with CBC
A campaign for Caught bids pedestrians to catch star Allan Hawco as he moves from screen to screen.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
