Out Of Home
Twentieth Century Fox takes ‘Home’ on the road
The studio has partnered with Jam Van to promote its animated movie around the city.
ZenithOptimedia’s Blue 449 to open in Canada
The new global media agency network will span 16 countries, with a new Canadian office to be launched by Frank Friedman.
W targets renovators with Game of Homes push
The channel is promoting the new competition show with a multi-platform campaign.
COMB adds arena ad co to roster
Rec Media will have its about 2,800 ads measured by the out-of-home measurement bureau.
Edmonton bus shelters up for review
The city’s transit authority is preparing to call for pitches for 400 shelters.
Captivate Network rebrands
The OOH video company has upgraded its on-screen features as it drops “Network” from its name.
COMB shuffles its board
Long-time member Ron Hutchinson (pictured) is retiring as treasurer of the Canadian Out-of-Home Measurement Bureau.
Ads hit the fast lane
Toronto-based startup CommutingPays is pairing advertisers with commuters to create mobile signage.
Camp Ooch wins free media at Billy Bishop
The client’s agency, MacLaren McCann, won the Billy Bishop Toronto City Airport Creative Competition, ahead of this spring’s airport expansion.
How Murdoch Mysteries solved a classic (car) conundrum
Canadian International Auto Show exec Beth Rhind on how she turned her fandom for Murdoch into a solution for an exhibit at the show.
Zoom Media expands Goodlife partnership
The OOH media company has added screens in more than 100 new gym locations.
Spotted! Art comes to the mall
Pattison Outdoor Advertising has partnered with 10 public art galleries for the program.
GO Transit officially launches Wi-Fi network
IMA Outdoor’s CEO on the 36 stations that are now wired for internet, and the new campaign launching Monday.
Spotted! TSAs that forecast daily discounts
Mark’s campaign with Astral OOH links the dipping temperatures to storewide sales.
Cineplex unveils The Rec Room as latest arcade gaming foray
The social destination will also feature live music, comedy acts and extensive food offerings.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
