Out Of Home
Ivanhoe Cambridge asks Black Friday shoppers to give back
The mall network has launched a campaign for Throwaway Thursday, which rewards shoppers for bringing in donations on the busy shopping day.
Spotted! Air France brings Paris metro to Montreal
The airline is making transit users in the city do a double-take with its latest execution.
Rouge Media expands digital OOH network
The company has added over 1,000 screens to its resto-bar network of over 250 venues.
Helixia launches first TV spots
The year-old cold remedy brand has enlisted Canal Vie host and supermom Katrine Paradis as its spokesperson in Quebec.
Future Shop promotes its gadgets
The company has launched a new multi-platform holiday campaign, which includes a digital list to determine how well-behaved consumers have been on social media this year.
Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.
Bacardi to unveil new attitude in 2014
The rum brand’s “Untameable” campaign will target millenials with new TV ads and taglines, and will run through most of next year.
Boston Pizza calls out festive fakers
The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.
Aeroplan makes a big splash
The Aimia-owned company has kicked off a new promotional push for its Distinction program, which includes its first TV spots in over a decade.
Samsung aims to beat the holiday rush
Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.
Pattison rolls out a new ad unit
The OOH company has introduced the Super Train, a full exterior wrap of a TTC subway train, as part of a new campaign from Bahamas Tourism.
Royal Roads makes personal connections
The Vancouver Island university is offering prospective students the chance to speak directly with graduates with a campaign that brings LinkedIn to life.
Mazda Canada drives into theatres
Leveraging a partnership with Cineplex, the brand is using at-cinema car displays and its first-ever interactive racing game during pre-shows to promote the 2014 Mazda3.
Assassin’s Creed starts a turf war
After a fan took a photo of an OOH execution for the campaign, gamers went wild on social media. Bell Media Mix shares some results.
CAMH starts a conversation
The multi-platform campaign for the medical centre, launching next week, will show the ripple effect of various mental illnesses and encourage the sharing of personal stories.
