Out Of Home
Bell Media Mix adds RDS and Sympatico to The Works
VP of sales Michelle Labarre talks about what the additions mean for advertisers and plans to bring The Works to English Canada.
Labatt unveils a new Budweiser brew
Budweiser Crown launches in Canada with the help of a multi-platform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.
W Network targets commuters for fall campaign
The female-targeted specialty channel is relying on its first Union Station domination and radio ads to support shows like Love It or List It: Vancouver.
In a TIFF: Grolsch hosts an Open House
The beer brand is hosting patio space with performances by artists and musicians, and is also the presenting sponsor of the TIFF Discovery program.
Showcase shows its character
The Shaw specialty is promoting its fall TV season and shows like King & Maxwell and Copper with its largest campaign of 2013.
PepsiCo and Microsoft up their game
The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.
Liberte goes transparent
The company has launched a new campaign around its see-through Liberte Mediterranee packaging to differentiate it from the Greek yogourt line.
Cottage Life promotes with burgers
Blue Ant Media’s EVP of marketing Jamie Schouela tells MiC about the launch campaign for the channel, which includes a Webers hamburger giveaway in Ontario.
Hachette Canada gets wordy
The French publisher is using Quebec-friendly words in a new campaign for its French dictionary that spans outdoor and radio.
Ikea promotes its pages
The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.
McDonald’s Canada launches new meatless options
The QSR is adding two new meat-free McWraps to its menu following customer feedback.
Maison Birks makes a grand gesture
The jeweller has launched a contest with The Mix of Bell Media that allows Canadians to submit their proposals online for a chance to pop the question on the radio.
ING introduces an unbelievable service
The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.
Sasktel shows off its Rider pride
The communications company is encouraging fans of the CFL’s Saskatchewan Roughriders to show their love for the team in a new multi-platform campaign.
City of Toronto asks ‘WTF?’
The organization that represents Toronto’s historic sites is targeting millennials with an OOH campaign that also features its largest social media effort.
