St. Joseph Communications launches content development division
Strategic Content Labs is being led by former National Post publisher and EIC Douglas Kelly.
The Globe and Mail, National Post lay off employees
Together, both national papers will eliminate approximately 73 jobs, with 48 coming from a Postmedia sales centre in Calgary this spring.
Postmedia reports $11.8M first quarter loss
The publisher points to ongoing restructuring expenses and falling ad revenue in both print and digital as causes for the loss.
Chatelaine names new EIC
The Rogers Media publication’s publisher Tara Tucker on Karine Ewart joining the title from Today’s Parent and its recent partnership with Home Hardware.
Canada’s History names new publisher
Melony Ward joins the magazine from Azure and Designlines as the publication aims to leverage multiple historic anniversaries.
Walmart Live Better expands with French version
The magazine’s publisher Christopher Loudon talks about the title’s first year, and how ad rates and circulation are shifting in 2014.
Unexpected activations you may have missed
From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.
The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.
Mariage Quebec focuses on advertorials for 25th anniversary
The St. Joseph Media-owned bridal magazine is putting a new emphasis on branded content and retailer profiles as it kicks off a milestone year.
Jack Tomik talks sales changes at Rogers
The chief sales officer at Rogers Media gives an update on 2013’s changes and previews a new compensation model that is rolling out early this year.
MiC Most Clicked 2013: Rogers changes sales structure
The media co announcing it was changing the way it works with agencies was the most-read story of the year.
Next Issue Canada promotes launch
The new Rogers Media initiative has kicked off a cross-platform advertising campaign to let consumers know about its 30-day free trial.
LCBO shifts focus to responsible hosting
The anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.
Canadian Business and Profit to merge
Rogers is consolidating the business magazines as well as offering marketing expertise to corporations with the launch of a communications service, CB Insights.
Spotted! Grey Goose flies off the board
The vodka brand tries OOH for the first time, setting silhouetted geese free across downtown Toronto for a campaign targeting millenials.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
