Royal Roads makes personal connections
The Vancouver Island university is offering prospective students the chance to speak directly with graduates with a campaign that brings LinkedIn to life.
Toronto Star changes sales structure
The Torstar paper is moving its sales operations to Metro to provide a single and national point of contact for marketers in Canada.
St. Joseph Media expands online shopping platform
The media co is adding shopping pages featuring items selected by the editors of Canadian Family, Weddingbells and Toronto Life to its websites.
Postmedia partners with SendtoNews
The publisher will carry exclusive video content from leagues like the NFL and offer advertisers pre-roll and sponsorship opportunities packaged with traditional buys.
Globe and Mail leads in paid circ: AAM
The paper’s Saturday and weekday editions topped the list, according to the latest Alliance for Audited Media report.
Evergreen gets its hands dirty
The environmental organization hosted its first pop-up event and is growing its digital presence as it shifts strategy to drive engagement around its cause.
Metro rolls out a new front-page ad format
The waterfall wrap, a multi-page unit that reveals new content as readers flip through, launched with an ad from Mazda Canada.
Quebecor sees Q3 losses, despite revenue rise
The media group’s newspaper segment continued its decline, with revenues dropping $20 million compared to the year-earlier period.
CAMH starts a conversation
The multi-platform campaign for the medical centre, launching next week, will show the ripple effect of various mental illnesses and encourage the sharing of personal stories.
Torstar posts Q3 losses
The media company attributed its media segment losses to declines in newspaper ad revenue, while digital losses were due to lower revenues at Wagjag and Workopolis.
Rogers’ new head of publishing is ready for a challenge
Steve Maich, who is taking over the post from Ken Whyte, talks about finding growth opportunities in magazines.
Rogers cuts 94 jobs at media division
The latest cost-cutting has impacted the media group’s print, radio and TV divisions.
Rogers Media adds to sales leadership team out west
The media company has hired Brad Kubota as its VP of Western Canada media sales and client solutions.
Coors Banquet expands Canadian campaign
Beth Montgomery, marketing manager at Molson Coors Canada tells MiC about how the beer has fared in Canada so far, as a TV campaign launches today.
Future of print: La Presse goes all in on tablet
EVP of digital publishing Pierre-Elliott Levasseur on the publication’s plans to terminate its print product in favour of La Presse+.
