Magazine numbers up slightly: PMB
Average readership and readers-per-copy are both up, according to the 2013 spring report, with Readers’ Digest staying on top as the most read English title and Qu-est-ce qui mijote as the top French magazine.
Spotted! H&M shows off its spring wares
The clothing co is putting its new Conscious Collection line outdoors with a mannequin-based transit ad.
ING Direct forms an alliance
To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.
AToMiC: Layar CEO talks AR
Quintin Schevernels tells MiC which industries use the tech most, and where he sees the technology going this year.
La Presse to launch free app
The Quebec newspaper’s publisher explains why it’s not charging for the new app, which launches April 18.
Kanetix kicks off rebranding campaign
The insurance comparison company’s new brand position and website focus more on the educational pillar of its business.
Molson Canadian goes natural for Wheat
The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.
MasterCard kicks off priceless ‘World’ campaign
The brand is using a multi-platform initiative to promote the fact that its credit card is accepted globally.
Fab Magazine closes
The free bi-weekly title targeting Toronto gay men will print its last issue at the end of April.
Pierre Karl Peladeau stepping down as head of Quebecor
Groupe Videotron president and CEO Robert Depatie (pictured) is to replace Peladeau as president and CEO of Quebecor and Quebecor Media this May.
TC Media launches Vero
The women’s magazine will launch in September and offer advertisers half and full-page ad opportunities.
Halifax Metro Transit rolls out a new campaign
The “Do it on the Bus” initiative is using transit ads and a microsite to promote its service improvements and the lifestyle benefits of using public transit.
Alexander Keith’s introduces new brews
The Labatt brand will promote its Hop Series ales with a campaign that focuses on educating consumers about the brewing process.
GroupM launches consulting division
The division, which aims to improve marketing effectiveness and business results, will be led by former OMD chief strategy officer Ernie Simon.
Toronto Star announces restructuring
The Torstar paper is outsourcing page production and most print design work and reducing staff levels in other areas following revenue challenges.
