Jolly St. MiC: H&M gives gift of fashion
The Swedish clothing retailer has launched a multi-platform campaign that features a Twitter-based scavenger hunt.
Spotted! The Globe and Mail spreads the word on DNA
The media co is promoting a new series on genome sequencing with street teams, online spots and OOH ads.
Blue Ant acquires Cottage Life Media
The media co has purchased the lifestyle hub’s four consumer magazines, as well as its custom publications, books, social media apps and consumer shows.
Panasonic shows off latest cameras
The electronics maker is promoting the Lumix G series with a mobile-compatible website that offers an in-depth look at its features.
Walmart Canada launches a magazine with Rogers Media
The Walmart Live Better magazine will be distributed in-store, online and through an iPad app.
Simon Jennings to head up new Gesca Toronto office
The former Postmedia exec tells MiC about plans to launch the Toronto post for the media co.
Audi shows off its technology
The car co has launched a new Canadian campaign aimed at showing off its Quattro all-wheel drive capabilities.
Magazines must go multi-channel: panel
Steve Maich, publisher and editor-in-chief, Sportsnet and Merida Lake, brand director, Fresh Juice, share their thoughts on the future of the magazine nation.
Sun Media to add a paywall
The digital hubs of the publisher’s papers will introduce the Sun+ subscription service Dec. 4.
TSN to run on World Juniors Time
The sports broadcaster has launched a new campaign to help Canadians navigate this year’s tournament, which is being played in Ufa, Russia.
eLuxe gets integrated
The online clothing shop launches its first multi-platform campaign and pops up a bricks and mortar shop in Toronto.
Nissan builds with Habitat for Humanity
The carmaker aims to raise money for the non-profit organization this holiday season, while promoting its 2013 Sentra, Altima and Pathfinder models.
Tonight gets the e-Reader treatment
The nightly newspaper has partnered with UM and Sony to release a promotional issue that looks like the electronics brand’s reading device.
Viagra drops its prices
Pfizer has launched a multi-platform campaign to promote its product following the Supreme Court dropping the patent on the little blue pill.
HarperCollins serves up geo-targeted campaign
The publisher is targeting specific regions with its digital and print campaign for John Catucci’s book You Gotta Eat Here!.
